How Trend Analysis Works in Marketing

How Trend Analysis Works in Marketing

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. From a marketing perspective, a trend...
5 Ways Food Brands’ Marketing is Changing 2021

5 Ways Food Brands’ Marketing is Changing 2021

Brand marketing is changing in 2021 – and this applies to every category under the sun. In this post, we’ll be showcasing a category that touches every consumer at some point – food. We’ll share five ways that a handful of popular food brands are adapting their...
10 Market Research Trends in 2021

10 Market Research Trends in 2021

Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do...
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