How to Visualize Data the Right Way
Data visualization is a potent tool for brands. But there’s a right way and a wrong way to do it. Insights from visualized data are impactful to a brand’s decision-makers when executed correctly. Poor data visualizations fail to provide helpful intel and also create...
7 Tips for Text Analysis Success
Text analysis is the process of sorting, analyzing and gaining insight from text sources. The digital age produces enormous amounts of text data that is overwhelming yet rich in insight. Thanks to data science and artificial intelligence, machine learning can mine the...
A Guide to Natural Language Processing
Have you been wondering what Natural Language Processing (NLP) is and why so many companies are using it? We created this guide to everything NLP to walk you through what it is, how it works, where you should be using it and some tips to get you started! It’s a primer...
Does Data Visualization Matter?
Whether you are exploring data sets for the insights they contain or sharing your findings with others, data visualization makes the process most impactful for your brand. It makes sense, as the human brain is built to leverage visual cues far faster than text –...
51 Top Social Media Tools for 2021
Our updated social media tools list captures shifting trends and technology advances to showcase corresponding social analytics and social media management tools that have become increasingly powerful. These tools are everywhere, and it can be overwhelming to sort out...
Social Media Audit Tools & Free Template
Kicking off Q2 of 2021, keeping brand goals on track is incredibly important! You’ll want to measure your brand’s efforts against projections and realign goals for the coming quarter. So, be sure to download the NetBase Quid Social Media Audit Template!...
21 Free Social Media Analytics and Comparison Tools for Marketers
Along with everything else this year, the social media analytics game has undergone accelerated transformation – and it’s essential to stay on top of the latest and greatest offerings with these stats, facts and insight to inform your digital marketing...
How to Perform Market Research: A 7-Step Guide
There are seven market research steps that every brand and agency should follow to capture immediately actionable insight. Every bit of consumer insight must be wrapped in context, or you’re guessing at its intent and your brand is missing out on the nuanced (and...