Innovative brands utilize competitive intelligence to monitor and benchmark themselves against rivals and uncover which ones are emerging or gaining ground in a particular market. Competitive intel is not just "nice to have"—it is essential. Leading companies cover their bases by staying on top...
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Customer support is everything, particularly when a brand needs help with the platform housing its consumer and market intelligence. A brand’s success with its business intelligence-gathering...
Even if you already know what kind of new social media tools you need to look for and why, validating your findings is wise—this list will help! So, which social media tools make sense for your...
Even as many of us try to break free of social media for various reasons, it has become clear that there is immense value for consumers to be connected with others. And for brands to track their social media activity! Let’s see how that will look in 2023. Just when you thought you had purged...
Creating benchmarks that you can measure efforts against is the first step, followed by ongoing and consistent monitoring. And it's something that every brand needs to spend time creating. But which tools are best for assessing your social performance? It depends on where you are in your social...
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With the right social media analytics and comparison tools, even the smallest of businesses can compete for share of voice against the mightiest of global brands. Social media data offers all...
Customers are online right now sharing needs, wants, challenges and all sorts of insight which your competitors are capturing with a social media monitoring tool. And they’re building new...
With so many people on social media today and such a wealth of information available, that without the right tools, businesses risk leaving the money on the table, or worse. We have a list of 25...
Today, we’re excited to release the next phase of our innovations, enhancing our unified platform for consumer and market insights, and rolling out industry-leading features for visual...
As our world's population increases, so will social media reach. And as such, for businesses, it is critical to have the best social media tools to not just engage with consumers, but to track...
Unless your organization has a good data governance program in place, your data is likely not all stored in one location––but it should be. Here’s why, and how! Data collected from different...
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