Years ago, only a few social channels really mattered to brands—three, maybe five at most. Brands want to be where consumers spend most of their time, after all, and the options back then were slim. Likewise, there were only a couple of handles to pay attention to, and there really wasn’t a...
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Savez-vous ce que les consommateurs disent de votre marque ? Des millions de clients discutent en ligne de vous, de vos produits et de vos services. Ils détaillent leurs besoins, leurs souhaits,...
Do you know what consumers are saying about your brand? Millions of customers are online chatting about you, your products, and your services. They detail their needs, wants, challenges, and all...
Ob Ihre Marke in den endlosen Gespräche im Internet erwähnt wird oder nicht, macht diese Unterhaltungen nicht weniger einschlägig. Die Verbraucher tauschen Bedürfnisse, Wünsche, Herausforderungen und alle möglichen Informationen aus, die Ihre Konkurrenten dann aufgreifen und strategisch nutzen....
There is no question about the positive role of AI in modern marketing. And many of the rewards associated with its adoption in business are well-known, but what about its risks? It’s important to protect brand health in our AI-powered world. For instance, since it is so vast and detailed, loss...
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Media monitoring tools report what is happening, and advanced tools based on AI technology do much more than that! They excel in guiding the marketer/researcher on what to improve and where to...
Guess what? Forecasts for the next 12 months point to continued social media domination. And why not? According to Statista, about 4.3 billion people used social media in 2021. That’s over half...
It’s only a few weeks before we enter 2023, which means brands are preparing and updating their marketing strategies for a better comeback. If there is one tool you need in your arsenal it has to...
Facebook and Twitter are two of the top social platforms where consumers gather. On these sites, people discuss anything and everything from family and food, to brands they love and hate. Social...
Often, brands will have the proper tools for social media monitoring and still miss out on the wealth of information that consumer conversation is supposed to offer. They say, “We have all the...
Social media monitoring and social listening are part of the broader social intelligence discipline, a couple of branches on the consumer and market intelligence family tree. Understanding the...
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