Positioning your brand for maximum impact with consumers online is essential, which means auditing your activity. A social media audit helps eliminate wasted time and increases ROI by building upon what works and discarding what does not. So let's see how it looks! Here, we’ll explore the how...
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While it is true that PR is now much better equipped to protect the brand, the communicator’s job hasn’t necessarily become easier. The increasing complexity of the media landscape has been a...
Market intelligence helps brands keep pace with, and even ahead of, ever-changing market conditions. And we’ll show you how! Although it’s only one tool in your marketing metrics arsenal, market...
With over two billion users, Instagram is a social force to be reckoned with. And now with Instagram Reels, brands have the fantastic opportunity to get in front of their audience in a creative and fun way. Interestingly, people have a love/hate with Reels, as they watch and relate to ‘stupidly...
Amazon Prime Days have become an online phenomenon, with brands, influencers, and consumers all eager to cash in on the enormous deals and traffic the multi-day event attracts. We have a roundup of top products this year, and an overview of previous years below! Technology of many varieties and...
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How can brands benchmark their social media performance? This leads to a whole host of additional questions – which we’ll be examining in the post below! So, which social media metrics are...
The healthcare industry is vast, and so are the conversations happening online about the industry. Consumers from every corner of the world have lots to stay, in fact, and understanding those...
Twitter stats offer brands the inside track leading straight to consumers’ hearts, and we’re going to show you how that looks, along with some exciting new intel straight from the social channel...
Caracoler en tête des indicateurs qui comptent pour votre marque est un sentiment formidable, qui s'applique également aux efforts entrepris par votre marque sur les réseaux sociaux. Positionner...
Bien qu'il ne s'agisse que d'un seul outil dans votre arsenal de métrique marketing, la connaissance du marché est un composant que vous devriez garder à jour et en bon état de fonctionnement. La...
Data always reveals unexpected consumer intel, but novel insight isn’t necessarily valuable insight. With an increasingly high amount of health literacy amongst patients and caregivers,...
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