Using Data Intelligence to Strengthen Employee Ambassador Relationships
Employees are the lifeblood of any brand, and keeping them safe, happy and productive is crucial for continued success. Doing so presents a golden opportunity as employees love to talk about who they work for and what they do. Turning that trait into a strong employee...
What Is Market Intelligence?
When brand opportunities or emerging crises happen, they do so quickly and companies must be ready to capture and act upon this insight in real-time. These things rarely announce themselves days ahead of time. And although it’s only one tool in your marketing...
How to Conduct a Social Media Audit
Staying on top of the metrics that matter is key to increasing your brand’s share of voice online. Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social media ROI by building upon what...
How to Perform Market Research: A 7-Step Guide
There are seven market research steps that every brand and agency should follow to capture immediately actionable insight. Every bit of consumer insight must be wrapped in context, or you’re guessing at its intent and your brand is missing out on the nuanced (and...
Managing a Crisis with Quid Social
Managing a crisis before it hits is ideal – and this is an option with Quid Social. We’ll show you how to analyze a crisis and ways to uncover potential threats to brand reputation, so you can plan ahead and be ready. More specifically, we’ll review:...
Clubhouse’s Popularity Signals Shift in Audio-chat Market
Clubhouse, the elusive, exclusive audio-chat app has grabbed headlines globally over the first two months of 2021. Incredibly, it is still in a pre-launch, invite-only mode, is operable only on iOS and is not even a year old yet. In May 2020, it had just around...
Quid Social Global Language & Consumer Insight Capabilities
Having multiple ways to approach and analyze consumer insight is increasingly important in our data intensive age, and that often means it is increasingly complicated too. Fortunately, we’re keeping you several steps ahead of analysis paralysis by offering access to...
Fitzco Uncovers Opportunities with Consumer and Market Intelligence
Katy Tenerovich is Director of Brand Strategy at Fitzco where she’s able to direct her innate curiosity about the world toward client projects. It’s a curiosity that has led her to many different opportunities, including dancing in the opening ceremonies of the 1996...