25 Gen Z Influencers on Instagram
Influencer marketing is growing, with an average return of $5.20 on every $1 spent. And it has become the top way to reach Gen Z, as 74% of this group spend five hours or more online per day. And with a combined total of $44 billion in buying power, brands need to be...
Agencies’ Campaign Strategy Secrets: StarKist Culturally Connecting with Consumers
Connecting culturally hinges on understanding important takeaways around “why”- through accurate, transparent next-generation AI-powered social listening. Here, we’ll delve into one of the sessions from our recent NetBase Quid LIVE 2020 event for insights into...
5 Branded Promotions on TikTok that Took Off
TikTok is the social network for brands to connect with Gen Z, Millennials and any segments seeking to decompress by watching videos (read: everyone). So, it shouldn’t be surprising that many brands are experiencing viral success from it. But that success...
Restart Your Consumer Intelligence Clock in 2021
The coming of the new year brings with it a time for reflection and resolutions for the future. So, there’s no reason that brands shouldn’t take this opportunity to take another peek under the hood at their social media listening and give it a good tune-up. There’s...
Consumers’ Love/Hate with Smart Home Gadgets
The internet is in everything these days, from thermostats to doorbells and everything in between. But with privacy concerns, security and functionality issues, consumers have a love/hate relationship with smart home gadgets. So, do smart home integrations make...
2020 Offered Diverse New Shows That Captivated Consumer Segments
Beyond the Tiger King, which was the year’s most captivating show hands down, there have been a bunch of others that you may not heard of – and should. Relating to consumers means speaking their language and there’s a show out there for every...
What Is Market Intelligence?
Emergent brand opportunities – or emerging crises – happen quickly and you need to be ready to act and capture this insight, as it happens. They rarely announce themselves days ahead of time. And although it’s only one tool in your marketing metrics...
How to Conduct a Social Media Audit
Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social media ROI through building upon what works – and discarding what does not. And being on top of the metrics that matter to your brand is a...
