51 Top Social Media Tools for 2021
Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. Our updated social media tools list captures shifting trends and technology advances to showcase corresponding social analytics and social media...
Social Listening: What, Why & How
The process of capturing, aggregating and analyzing social data requires a bit of explanation, as does how to implement that insight, so we’re sharing an overarching view of the social listening landscape to inform your efforts. If your brand seeks to capture...
Consumers Crave Year-round Consideration This Pride Month
After many years of battling for recognition, the gauntlet has been thrown, with consumers wanting brands to do better this Pride Month – and year-round. We’ll explore how the conversation has shifted, who is leading it, and will offer tips for brands that want to...
Social Media Listening: A Must-Have Tool for Brands
Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. The use...
How Reddit Conversations Influence Markets
Reddit isn’t where you go to share puppy pictures with your friends and family. It’s where users congregate with like-minded individuals over mutual interests. It’s where people go to explore the topics that align with their values – and share memes. Across any...
Why Social Listening Works Better Than Surveys to Reveal Cultural Shifts
Surveys are how modern market research got its start nearly a century ago. A lot has changed in business since then. Now that we’re firmly rooted in the digital era, standard practices for acquiring consumer intelligence have changed along with it. Methods for...
Using Data Intelligence to Strengthen Employee Ambassador Relationships
Employees are the lifeblood of any brand, and keeping them safe, happy and productive is crucial for continued success. Doing so presents a golden opportunity as employees love to talk about who they work for and what they do. Turning that trait into a strong employee...
Why Enterprise Social Listening is a Worthwhile Investment
Even before the events of 2020, understanding what your consumers wanted was crucial to any brand, as consumer needs and wants have always been a moving target. The effects of the pandemic have further altered consumer behavior, making it all the more volatile, and...
