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Quid Social Captures Emerging Consumer Trends
Consumer trends are everything – and Quid Social captures emerging trends that consumers are eying up ahead of them hitting prime time. It’s so important to be on that level right now, and we’re going to show you how it’s done! We’ll take a look at three brands making...
Social Listening Captures Consumer ‘Me to We’ Mindshift
Consumers are calling brands to action, and there has been a significant cultural shift from “I’ language to “we,” and with it, a social solidarity with brands matching their values. Many brands have learned to listen to this seismic shift using social listening. And...
Capturing Distinct Consumer & News Media COVID Conversations
Consumer sentiment often follows the news cycle, but not always. And it’s important for brands to capture distinct consumer and news media conversations to see where those differences lie, as it can inform your next move. And particularly, in light of COVID,...
Personal Narratives Bring Retailers Closer to Consumers
Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? Our “personal narrative” theme makes short work on this challenging goal, offering companies amazing insight...
Making Market Intelligence Part of Your Crisis Response
When a crisis hits, all eyes are on your brand. So, making fast, informed decisions is imperative. Having market intelligence as part of your day-to-day process, and part of your crisis response, will ensure you handle every issue like a pro. Here’s how that...
Chipotle Goods Committing to Sustainability Trend
Brands are rethinking ways to cross the threshold into sustainability, and savvy brands like Chipotle Goods are relying on consumer intelligence to drive a commitment to sustainability trends. Today it’s not enough to produce a great product. Consumers want emotional...
Social Listening: What, Why & How
Many brands are left a bit baffled when it comes to capturing social data and putting it to good use. They wonder what social listening captures exactly – and they’re in good company with this questions. Many brands are keen on capturing ‘social insight’...
Competitors Racing to Catch TikTok
TikTok took advantage of the viral, short video market that musical.ly uncovered in a way that has competitors racing to catch up. But as TikTok continues to grow, do these competitors have much of chance? With a video-focused approach, TikTok is the app to beat....