Understanding consumer conversation in any category is challenging. This challenge is compounded when brands need to capture insight about a specific topic that includes very general terms, as it requires analysts to sift through countless irrelevant mentions. We’ll see this dilemma in action...
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What is social listening exactly, and what can you do with it to capture your brand’s piece of the global marketplace? If your brand is ready to capture social insight to inform strategic...
Even if you already know what kind of new social media tools you need to look for and why, validating your findings is wise—this list will help! So, which social media tools make sense for your...
Over the past few years, the market has been transformed with shifting consumer behaviors, challenging brands to keep up. And answering the call of this challenge is social listening. Social listening tools are transforming marketing, and we have 20 tools that are leading the charge. The time...
From its lowly beginnings as a compliance issue in the second half of the last century, patient engagement has evolved into a superpower enhancing health outcomes, reducing healthcare costs, and boosting satisfaction with the process. If that doesn’t sound miraculous enough, patient...
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Billions of people have become heavily reliant on social media as their primary form of consuming news, and with this comes the increased threat of mis-/dis-/and malinformation (MDM) becoming...
Social media monitoring and social listening are part of the broader social intelligence discipline, a couple of branches on the consumer and market intelligence family tree. Understanding the...
Customers are online right now sharing needs, wants, challenges and all sorts of insight which your competitors are capturing with a social media monitoring tool. And they’re building new...
Brands are increasingly challenged with balancing purpose and profit. This is particularly true as the global consumer base becomes more socially conscious and focused on equality, equity, and...
Capturing actionable consumer thoughts to guide strategic planning is an enormous task. There are almost 8 billion people out there, holding a variety of perspectives, after all – so any...
Lorsque votre marque est prête à utiliser son outil d'écoute sociale pour capturer des "informations sociales" et commencer à mettre en œuvre des informations précises et exploitables dans sa...
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