Consumers’ Love/Hate with Smart Home Gadgets
The internet is in everything these days, from thermostats to doorbells and everything in between. But with privacy concerns, security and functionality issues, consumers have a love/hate relationship with smart home gadgets. So, do smart home integrations make...
‘Twas The Night Before Switching To NetBase Quid
‘Twas the night before switching our consumer and market intelligence tool, Finally finding transparency for our data pool. We were switching to NetBase Quid! The timing was right, Our brand’s efforts deserved this top-notch insight! “What made you choose...
51 Top Social Media Tools for 2021
Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. And there are a good number of top social media tools to have on your radar as we head into 2021. So, we have an updated list that captures shifting...
Social Listening: What, Why & How
If your brand seeks to capture ‘social insight,’ but isn’t sure of what to look for in a social listening tool, you’re in good company. The process of capturing, aggregating and analyzing social data requires a bit of explanation, as does how to implement that...
KFC’s Mini-Movie – Recipe for Seduction – Offers Precisely What Consumers Crave
KFC has the secret recipe for chicken and for advertising, which they’ve proven time and again. And with Lifetime Movies an established holiday staple, what better way to offer consumers what they crave than with a mini-movie featuring a sexy Colonel Sanders? Sound...
Social Listening Reveals Bucket List Travel Booked by Eager Consumers
Covid-weary consumers are seeking escapes from a problem filled year. Tired of sitting on their couch and watching the travel channel, they are instead making plans to finally stretch their legs. Social listening reveals bucket list travel is being booked by eager...
Social Media Listening for CX Success in The DC Fandom
Brands must strive to exceed the expectations of an increasingly fickle consumer base – CX success depends on it. And this is why using social media listening to understand what experiences customers expect from your brand is crucial. The Justice League’s...
Social Mood Essential for Reading the Virtual Room This Holiday Season
Tis’ the season for shopping, and reading the virtual room this holiday season is a must to inform exceptional sales! We have lots of great insight to share, including how to capture the social mood – and ways to use this insight to inform your next campaign. Buzz,...
