Brands should closely monitor weather patterns to understand and anticipate their influence on consumer behavior. By understanding these effects, businesses can adapt their marketing strategies and inventory to cater to the needs and desires of consumers under varying weather conditions. This...
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B2C companies have been using social intelligence for a while now, and as business interactions become more personalized, B2B marketing teams have been wisely adopting B2C tactics. It's all about...
We hear a lot about brands going viral online these days, but how does that happen? It starts with social listening. So, if your business is ready to capture social insight and data that helps...
There are always shifting trends and technological advances happening, and our updated social media tools list captures them. They showcase corresponding social analytics that offer the most powerful insight options available for your social media strategy! Which social media tools make sense...
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Did you know that patient engagement has been shown to reduce mortality rates? Different studies compared the outcomes of people living with chronic illnesses and found less mortalities among...
Competitors are paying attention and tapping into relevant conversations, monitoring social media, and creating new strategies to connect with your potential audience—and your brand needs to do...
To succeed in today's global marketplace, companies recognize that creating a positive impact must be part of their mission. Many accomplish this by prioritizing diversity, equity, inclusion, and...
For a long time, opinion leaders have held significant sway over society, particularly in consumer behavior. And the fashion industry is no different. Recently opinion leaders gathered at The...
Après des débuts modestes en tant que question de conformité dans la seconde moitié du siècle dernier, l'engagement des patients est devenu un super pouvoir qui améliore les résultats en matière...
Qu’est-ce que l’écoute sociale exactement, et que pouvez-vous faire avec elle pour capturer la part de votre marque sur le marché mondial ? Si votre marque est prête à recueillir des informations...
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