Using Data Intelligence to Strengthen Employee Ambassador Relationships
Employees are the lifeblood of any brand, and keeping them safe, happy and productive is crucial for continued success. Doing so presents a golden opportunity as employees love to talk about who they work for and what they do. Turning that trait into a strong employee...
What Is Social Media Analytics & Why Is It Important?
Social media offers a huge pool of consumers ripe for brand communication. But social media isn’t about brands. It’s about people sharing their lives with others they know based on common interests and they resent interruptions, particularly when someone is trying to...
How to Evaluate Social Media Analytics
Social media analytics give brands and agencies the confidence to move quickly and stay ahead of the competition. And that confidence comes from knowing their consumer and market insight is accurate, which is only possible when the insight is transparent. Having a...
How to Conduct a Social Media Audit
Staying on top of the metrics that matter is key to increasing your brand’s share of voice online. Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social media ROI by building upon what...
Instacart and Grocery Delivery Apps During a Time of Tremendous Growth and Challenges
Grocery delivery platform Instacart has experienced highs and lows within the last year largely due to an increase in demand for delivered goods during the pandemic and dissatisfied workers over undesirable pay and policies. We’ll explore those challenges and how...
Stitch Fix Captured the Kid Market with Data-driven Decisions – Can It Do It Again?
Although its fate has since changed, Stitch Fix was sitting pretty at the start of the year, as its data-driven decisions informed its pivot to a kid-focused approach. As the retail market continues to evolve, we’ll see how this data-driven company pivots along with...
Quid Social Global Language & Consumer Insight Capabilities
Having multiple ways to approach and analyze consumer insight is increasingly important in our data intensive age, and that often means it is increasingly complicated too. Fortunately, we’re keeping you several steps ahead of analysis paralysis by offering access to...
What is Audience Analysis?
Social media analytics is made up of layers contributing to the greater whole. And one super critical layer is audience analysis. Why is this specific layer so important? Well, you can’t take meaningful action if you don’t understand social conversations. And you...