With so much consumer and market data available on social media, the modern brand has a unique opportunity to learn about its target customer. And knowing how to create a social media analytics report is an important part of this process! To achieve its goals, the organization must not only...
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With the right social media analytics and comparison tools, even the smallest of businesses can compete for share of voice against the mightiest of global brands. Social media data offers all...
Emotional decisions go beyond a mere, ‘I want it.’ And so does a thorough sentiment analysis. It breaks down the hidden emotional messaging behind consumers’ posts so you can effectively target...
Images go a long way in influencing consumer perception of your brand. And image analysis helps you see the complete picture of how your brand is getting traction online. With millions of images uploaded to social media every day, chances are good that there are quite a few that feature your...
Many businesses adopt a brand-centric focus when starting out on their data analytics journey, and that can be dangerous. And it seems they are beginning to understand this: As of 2022, 92% of marketers in companies with more than 100 employees are expected to start using social analytics to...
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When a researcher wants to study a large population, it is usually more feasible to select a small group to represent the whole. To ensure that this small group, known as a sample, really does...
Positioning your brand for maximum impact with consumers online is a must, and that means auditing your activity is essential. A social media audit helps eliminate wasted time, and it also...
Standing out from competitors online isn’t easy in any industry, but it’s particularly challenging in some of the super popular markets, like pet care. In a saturated market, it’s easy for...
Les médias sociaux offrent un vaste groupe de consommateurs mûrs pour la communication des marques. C'est un endroit merveilleux où les consommateurs et les marques peuvent se connecter, tant...
Caracoler en tête des indicateurs qui comptent pour votre marque est un sentiment formidable, qui s'applique également aux efforts entrepris par votre marque sur les réseaux sociaux. Positionner...
Meme Culture has offered business of all sizes the opportunity to connect on a deeper level with consumers. It illustrates changing moods of people, reflects current news and illuminates' trends....
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