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Market Research Uncovers First Mover Opportunities
Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it. Let’s see how consumer and market intelligence reveals these instances, and a few brands that have been nimble...
How to Evaluate Social Media Analytics
Brands hoping to capture superior customer experience (CX) understanding need next generation artificial intelligence (AI) powering their social media analysis. Anything less, offers comparatively less insight. We have so much to share with you demonstrating advanced...
Why Brands are Consolidating Their Martech Tool Stack
Every brand has a marketing stack, aka Martech Tool Stack that they use to run campaigns and track measurable marketing outcomes. But not every brand has a good handle on what these tools are. This is something many brands are realizing as they strive to consolidate...
The 2020 Global Social Media Market Survey is Here!
Is your brand on track to best the competition as we round out 2020? Many marketers are relying on advanced social media analytics intel combined with powerful social media listening capabilities to inform strategy. How does that look exactly? We’ve uncovered that and...
Brands Capturing Consumer Hearts & Attention
Understanding consumer habits is key to brands seeking to capture consumer hearts and attention. And brands are finding that the importance of differentiating their offering for distinct segments is super important this pandemic season for precisely that reason. So,...
How Do Luxury Brands Meet The Needs of Consumers Right Now?
Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the changes taking place in...
NetBase Certification as Agency Selling Point in Pitches
The marketing market is competitive! And agencies competing for big brands’ business are keenly aware of the challenges they face when winning new engagements. This is why NetBase Certification has become an agency selling point in pitches. It’s an industry standard...
NetBase Certification Reveals Nuanced & Unanticipated Insight
Consumer understanding will make or break a business right now. The stakes are too high to take risks with less than accurate intel, and this is a challenge many brands face. And this is why top brands and agencies are ecstatic over the nuanced and unanticipated...