How to Evaluate Social Media Analytics
We’re exploring consumer insight captured in real-time and how leading brands are evaluating their efforts to stay on track. It includes customer experience (CX) understanding combined with next generation artificial intelligence (AI) powering their efforts, and...
Choose the Best Text Analytics Software: 8 Criteria to Follow
What’s in a word? The right text analytics software can tell you! It can pull meaning from any text, giving your brand intel on attached sentiments, audience demographics and much more – all from one wee little word or series of words. But, not all text...
What is Social Media Reporting?
Where does your brand rank in the very distinct worlds of marketing and consumer approval? Social media reporting answers these questions and many more, ensuring that your company is heading in the right direction. In this article, we will define in more detail what a...
Identifying Gaps in Social Content and Messaging
Society is constantly fluctuating, and your messaging should change with the times to maintain relevancy. Ignoring or missing social cues as they gain prominence is a quick way to take a backseat to the competition. You must work to stay in tune with changing societal...
Why Incomplete Social Media Analytics Are Putting Your Brand at Risk
Most social media analytics insight offers an incomplete, and ultimately harmful, view of your consumers and your market. We’ll show you how this happens and what to do about it in this post! There are many ways to stand out online, so why do brands default to the...
12 Ways Social Media Analytics Software Can Transform Your Brand
You’re likely at a crossroads right now if you’ve decided it’s time to transform your brand. Maybe 2020 was a year of hard lessons calling for change. Or you made it through the year relatively unscathed, and realizing you needed to rethink lots of processes. You may...
How to Conduct a Social Media Audit
Wondering how to conduct a social media audit? We have everything you need to help you stay on top of the metrics that matter; elements that are key to increasing your brand’s share of voice online. Positioning your brand for maximum efficiency online not only...
Capturing Consumer Chatter to Inform Campaign Strategy with Quid Social
Consumer intelligence helps brands design exceptional campaign strategies. With it, brands can connect with consumers on a deeper, much more personalized level; measure ongoing efforts against previous campaigns; and, immediately understand what’s working, what could...
