Social media is indispensable for advertising. And that’s because social platforms are an extension of consumers' social lives. It’s where they go to talk with their friends, and increasingly, it’s where they go to search for new products and services. As such, brands are using this medium to...
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With the 95th Academy Awards happening in just two days, the buzz online is ‘everything Oscars.’ There’s a ton of talk about the nominees, naturally, but there are also surprises. And it’s the...
Fashion Week is followed around the world, with a series of highly anticipated events happening twice each year, typically in February and December. And as the first series of 2023 shows just...
Viele Unternehmen konzentrieren sich zu Beginn ihrer Datenanalysereise auf die Marke und das kann gefährlich sein. Und es scheint, dass sie beginnen, dies zu verstehen: Ab 2022 werden voraussichtlich 92 % der Vermarkter in Unternehmen mit mehr als 100 Mitarbeitern damit beginnen, Social...
De nombreuses entreprises adoptent une approche centrée sur la marque lorsqu'elles commencent leur parcours d'analyse de données, ce qui peut être dangereux. Et il semble qu'ils commencent à le comprendre : D'ici 2022, 92 % des spécialistes du marketing des entreprises de plus de 100 employés...
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Si vous vous sentez un peu hésitant à propos de vos activités en ligne, cet article sur l'audit des médias sociaux est fait pour vous. Nous avons tout ce dont vous avez besoin pour vous aider à...
Social media reporting and analytics are the crown jewels of social media marketing. Robust social media reporting tools are a must to reveal all—and here are 15 of the best to help you along...
Positioning your brand for maximum impact with consumers online is essential, which means auditing your activity. A social media audit helps eliminate wasted time and increases ROI by building...
With so much consumer and market data available on social media, the modern brand has a unique opportunity to learn about its target customer. And knowing how to create a social media analytics...
With the right social media analytics and comparison tools, even the smallest of businesses can compete for share of voice against the mightiest of global brands. Social media data offers all...
Emotional decisions go beyond a mere, ‘I want it.’ And so does a thorough sentiment analysis. It breaks down the hidden emotional messaging behind consumers’ posts so you can effectively target...
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