A Guide to Online Sentiment Analysis

A Guide to Online Sentiment Analysis

Online consumer sentiment is a window into the psyche of your audience. Social media users are at liberty to express their opinions online about brands, and these expressions tell the story behind consumer behavior. An online sentiment analysis captures the discussion...
How to Measure Brand Sentiment in 2022

How to Measure Brand Sentiment in 2022

How consumers perceive and interact with brands has changed a good bit in recent years. The ongoing digital transformation has spurred that change, and shoppers are heavily invested in ecommerce at this point – particularly since the pandemic started. Fortunately,...

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