Understanding Juneteenth Conversation Shifts in 2021
A significant number of online participants are closely following Juneteenth conversation this year – is your brand tuning in as well? We explored the past three years of conversation to gather insight around conversation volume and consumer behaviors. And it’s the...
Consumers Crave Year-round Consideration This Pride Month
After many years of battling for recognition, the gauntlet has been thrown, with consumers wanting brands to do better this Pride Month – and year-round. We’ll explore how the conversation has shifted, who is leading it, and will offer tips for brands that want to...
7 Examples of How Text Analysis Tools Boost Brands
The world is online, and the ability to gather all that structured and unstructured textual data and categorize it into neat explorable bundles is critical for any brand aiming to understand their consumer base more completely. In this article we will explore not only...
12 Ways Social Media Analytics Software Can Transform Your Brand
You’re likely at a crossroads right now if you’ve decided it’s time to transform your brand. Maybe 2020 was a year of hard lessons calling for change. Or you made it through the year relatively unscathed, and realizing you needed to rethink lots of processes. You may...
What is Media Analysis and How Does It Work?
Making the most of every bit of brand intel available online is a tall order. Fortunately, media analysis capabilities help agencies fulfill this need every time. How does it help exactly? We’re glad you asked, as this post details precisely what media analysis is and...
What is a Text Analyzer? What You Should Know
When it comes to text analyzers, there’s a good bit for businesses to know. In this piece, we’ll peel back the layers to reveal what you should know and why you need to add a text analyzer to your company’s toolkit! First, here are some stats and facts to keep in...
Capturing Consumer Chatter to Inform Campaign Strategy with Quid Social
Consumer intelligence helps brands design exceptional campaign strategies. With it, brands can connect with consumers on a deeper, much more personalized level; measure ongoing efforts against previous campaigns; and, immediately understand what’s working, what could...
Pearl Milling Company Brings Aunt Jemima Into 21st Century
As more brands focus on inclusivity and diversity, imagery and logos rooted in hurtful histories are slowly being replaced. And a recent addition to this list is the Pearl Milling Company, as it transitions away from its Aunt Jemima brand and into the 21st Century....
