Every year new brands enter the April Fool’s Day fray in an attempt win accolades as being the ‘cleverest of all’ with consumers. But in an unforgiving online landscape where wit is common and misreading the room can have potentially damaging consequences, is the effort really worth it for...
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Since the emergence of social media, access to consumer opinions and sentiments has become considerably more manageable. And it’s more critical than ever to measure social sentiment, as it...
To remain competitive, brands must stay ahead of emerging trends. With a rapidly changing landscape, how can they know which trends will resonate with their audience? Enter sentiment analysis—a...
Will your business survive the next crisis? It’s an important question to ask given that 95% of companies expect to experience a crisis over the next two years. And it's a position that Southwest Airlines finds itself in right now! That stat is from a 2019 PwC study – before the pandemic hit...
In our ongoing customer success series, we share platform success stories from customers to demonstrate the potential that AI-powered consumer and market research offers, and to inspire others’ efforts. As a client of several years, Purdue brings a level of sophistication to its analyses that’s...
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Emotional decisions go beyond a mere, ‘I want it.’ And so does a thorough sentiment analysis. It breaks down the hidden emotional messaging behind consumers’ posts so you can effectively target...
Frequent reminders of the rising global temperatures call to mind an important thought: What is the effect of heat on business? Given that, among the greatest influences on consumer behavior, the...
Consumer drivers, the emotions and behaviors that signal consumers’ intent to buy, can feel like elusive creatures some days. But what if what you’re looking for is right there within your own...
In this two-part series, we interviewed NetBase QuidTM Data Scientist, Michael Dukes, to help us break down precisely what sentiment analysis is, how it works, and the technological processes...
Brands face an uphill battle when it comes to understanding fickle consumers, but we have a new tactic to add to your arsenal: consumer aura analysis. It’s an exceptionally advanced capability...
In this two-part series, we interviewed NetBase Quid® Data Scientist, Michael Dukes, to help us break down precisely what sentiment analysis is, how it works, and the technological processes that...
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