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Social Listening Captures Consumer ‘Me to We’ Mindshift
Consumers are calling brands to action, and there has been a significant cultural shift from “I’ language to “we,” and with it, a social solidarity with brands matching their values. Many brands have learned to listen to this seismic shift using social listening. And...
NetBase Quid Brand Passion Report: Top Global Brands 2020
Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. But, even in these lonely pandemic times, there are ways to shine through and generate good feelings. And we have a whole report full of...
How Brands Are Prepping for Pivotal Back to School
Smart brands are prepping for every eventuality in a pivotal back to school year. From decreasing lead times for marketing, to creating alternate advertisements for all circumstances, brands are actively dancing to consumers’ beat. Having the most accurate and...
Will July 4th Brand Marketing Fizzle Out?
The 4th of July is typically cause for celebration, but current events make that challenging for brands. Will 4th of July marketing fizzle out this year? Should brands leave it alone or attempt to make a go of it? Let’s explore how it could look. We’ll...
Las Vegas Rebrand is Masterful Marketing
Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. And it’s something other destinations – and brands struggling to...
McDonald’s Massively Chaotic Queues Signal Strong Reopening Vibe
Consumers returning to the drive-thru for comfort and human interaction. And at McDonalds, long chaotic lines are signaling a strong reopening vibe for all. Safety is a number one concern for both vendors and consumers, and is being rethought as contactless operations...
Sustainability Figuring Prominently in Recovery Conversations
Recovery is the name of the game right now, and sustainability is figuring prominently in many of these conversations. Here’s how and why your brand should care about this trend. And ways to start strategizing around it. Sustainability is more than a buzzword,...
Whacky to Practical Ways to Encourage Social Distancing
With health and safety on everyone’s mind, businesses are finding whacky to practical ways to encourage social distancing. Restaurants are using pool noodle hats and bumper boat-like tables to keep customers a safe distance apart, while simultaneously lightening the...