


‘Twas The Night Before Switching To NetBase Quid
‘Twas the night before switching our consumer and market intelligence tool, Finally finding transparency for our data pool. We were switching to NetBase Quid! The timing was right, Our brand’s efforts deserved this top-notch insight! “What made you choose...
Social Listening Reveals Bucket List Travel Booked by Eager Consumers
Covid-weary consumers are seeking escapes from a problem filled year. Tired of sitting on their couch and watching the travel channel, they are instead making plans to finally stretch their legs. Social listening reveals bucket list travel is being booked by eager...
Quid Social Makes the Most of Influencer Marketing
Influencer marketing is on most brands’ radar, and it should be on yours. Social media monitoring using Quid Social will not only help brands identify potential influencers, it will boost brand health, strengthen connections with current consumers, and attract new...
Social Mood Essential for Reading the Virtual Room This Holiday Season
Tis’ the season for shopping, and reading the virtual room this holiday season is a must to inform exceptional sales! We have lots of great insight to share, including how to capture the social mood – and ways to use this insight to inform your next campaign. Buzz,...
Social Media Report 2020: Retail Industry
In a post-pandemic world, it’s important that brands evolve their marketing strategies to stay relevant – and no sector knows this better than the retail industry. Forced to adapt to the changing shopping behaviors of its consumers in 2020, retailers have learned the...
Quid Social Captures the Voice of the Customer
Too much of a good thing can be … well, too much. Social media listening is a goldmine for brands tuning in to the voice of the consumer, but with so much online chatter it can be a daunting task to get to the insights that matter. There are now over 474,000...
Consumer Cravings Guide Quick Serve Menu Offerings
It’s a hard knock life for every category these days, but those on top of their social media listening game are faring much better than others. For example, we see savvy quick serve establishments creating menu offerings that are precisely what consumers crave....
Monitoring the News Cycle for Travel Industry Sentiment Shifts
Consumer sentiment is influenced by the news cycle, and hotel and entertainment brands will want to track which way the wind is blowing. Specifically, they’ll want to compare how news media articles match up with what consumers are saying. We will discuss what news...