To remain competitive, brands must stay ahead of emerging trends. With a rapidly changing landscape, how can they know which trends will resonate with their audience? Enter sentiment analysis—a tool that helps brands check the vibe of emerging trends and stay on top of trends already in play....
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Will your business survive the next crisis? It’s an important question to ask given that 95% of companies expect to experience a crisis over the next two years. And it's a position that Southwest...
In our ongoing customer success series, we share platform success stories from customers to demonstrate the potential that AI-powered consumer and market research offers, and to inspire others’...
Emotional decisions go beyond a mere, ‘I want it.’ And so does a thorough sentiment analysis. It breaks down the hidden emotional messaging behind consumers’ posts so you can effectively target them with information that resonates - down to the psychological level. Consumer emotions are the...
Frequent reminders of the rising global temperatures call to mind an important thought: What is the effect of heat on business? Given that, among the greatest influences on consumer behavior, the weather is ranked second to the economy, it is a thought brands should dwell on. Does climate...
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Consumer opinions and feelings have always mattered – and since the rise of social media, access to them is much easier to attain – and more critical to understand. Social media sentiment...
Consumer drivers, the emotions and behaviors that signal consumers’ intent to buy, can feel like elusive creatures some days. But what if what you’re looking for is right there within your own...
In this two-part series, we interviewed NetBase QuidTM Data Scientist, Michael Dukes, to help us break down precisely what sentiment analysis is, how it works, and the technological processes...
Brands face an uphill battle when it comes to understanding fickle consumers, but we have a new tactic to add to your arsenal: consumer aura analysis. It’s an exceptionally advanced capability...
In this two-part series, we interviewed NetBase Quid® Data Scientist, Michael Dukes, to help us break down precisely what sentiment analysis is, how it works, and the technological processes that...
The modern business thrives on feedback. Thankfully, it’s a very very generous world when it comes to giving feedback. Technological advances have made sure that surveys are easy to conduct,...
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