Capturing Consumer Chatter to Inform Campaign Strategy with Quid Social
Consumer intelligence helps brands design exceptional campaign strategies. With it, brands can connect with consumers on a deeper, much more personalized level; measure ongoing efforts against previous campaigns; and, immediately understand what’s working, what could...
Pearl Milling Company Brings Aunt Jemima Into 21st Century
As more brands focus on inclusivity and diversity, imagery and logos rooted in hurtful histories are slowly being replaced. And a recent addition to this list is the Pearl Milling Company, as it transitions away from its Aunt Jemima brand and into the 21st Century....
Golden Globes’ Nominees Win Online Love
Diversity has always been an important topic, and in 2020 it reached a head. And the entertainment industry is taking it seriously. This year they tackled diversity through the Golden Globes Awards, shining a light on women and people of color, while winning consumer...
New Advertisers Betting Big on Super Bowl Ads
Whether you’re a football fan or not, most everyone loves the Super Bowl commercials. In different times they were the subject of conversation around the water coolers on Monday mornings, but this year is a little different. Actually, it’s a lot different....
What Is Social Sentiment Analysis and Why Is It Important?
Consumer opinions and feelings have always mattered – and since the rise of social media, access to them is much easier to attain – and more critical to understand. Social media sentiment analysis is now a mainstay of social media analytics. Let’s explore what...
Social Mood Can Make or Break Customer Care
Customer care is all about leveraging consumer interactions into emotional connections with your brand. And these relational ties are more important than ever – especially among the younger generations. The social mood can make or break customer care, so it’s...
Social Analytics Reveals Healthcare Providers’ COVID Conversations
Healthcare workers have toiled ceaselessly this past year against COVID-19, with no end in sight. The magnitude of the uphill battle they’ve endured is almost unfathomable for outsiders to understand. Social media analytics cuts through the colossal quantity of...
‘Twas The Night Before Switching To NetBase Quid
‘Twas the night before switching our consumer and market intelligence tool, Finally finding transparency for our data pool. We were switching to NetBase Quid! The timing was right, Our brand’s efforts deserved this top-notch insight! “What made you choose...