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Capturing Distinct Consumer & News Media COVID Conversations
Consumer sentiment often follows the news cycle, but not always. And it’s important for brands to capture distinct consumer and news media conversations to see where those differences lie, as it can inform your next move. And particularly, in light of COVID,...
Is Kia’s Inability to Keep Up with Demand Hurting Their Brand?
It wasn’t long ago that Kia’s reputation as a lower tier auto manufacturer preceded them, with initial reliability scores anchoring them to the bottom of J.D. Power’s Initial Quality Study rankings. Things started to turn around for them in the mid-2000s, and...
The Best Ways to Uncover Emerging Trends
Emerging trends are everything to businesses, whether or not they realize it. And uncovering these emerging trends ahead of competitors is something every company should be pursuing – aggressively. Here’s how to do it, and why you need to start yesterday. And we’ll...
5 Steps to Media Intelligence Success
Consumer and market intelligence are two sides of the competitive intelligence coin that every brand must have in its back pocket. And continuing this analogy, media intelligence is the contactless payment option we find essential to doing business today. It does not...
Are Carvana and Vroom the Future of Car Shopping
A Brief Reminder That Online Shopping Hasn’t Been Around That Long Shopping online is a relatively new behavior, and you don’t have to look far to see how uncommon it was for someone to buy something on the internet. Results from a Pew Research study on American...
What Is Market Intelligence?
Nothing stays static in the business world, and solid market intelligence is the key that unlocks intel for top brands. It’s the magic ball they use to keep pace, and even ahead of, ever-changing market conditions. Market intelligence is one tool in your arsenal that...
What is The Future of Fast Fashion Post-COVID-19?
From Boomers, to Millennials to Gen Z, fast fashion brands like H&M, Uniqlo (Fast Retailing), Zara (Inditex) and Asos have seemingly always found a niche with those looking for affordable clothing that was in-line with the latest trends. A recent McKinsey...
Revisiting Outdated Brand Imagery Sends Powerful Message
Monitoring brand imagery and product name perception has always been important, but now it’s crucial. Here’s how a few CPG giants are making moves to reimagine their outdated brand imagery to recapture the hearts of today’s consumers. What’s in...