Announcing Global Language Support in NetBase News!
NetBase Quid is excited to announce our significantly expanded global language support in NetBase News! We’re offering best-in-class capabilities for brands that want to track news and social in a single platform. The LexisNexis premium news feed is ready to integrate...
The Best Ways to Uncover Emerging Trends
Brands that are able to identify emerging trends effectively have an advantage over competitors. There emerging trends are everything to a businesses, whether or not they know it. And if your brand isn’t aggressively pursuing emerging trend opportunities, take a...
What Is Market Intelligence?
Emergent brand opportunities – or emerging crises – happen quickly and you need to be ready to act and capture this insight, as it happens. They rarely announce themselves days ahead of time. And although it’s only one tool in your marketing metrics...
Sports and Entertainment Trends Shift, Spike & Set the Stage for 2021
Market research is all about staying ahead of emerging trends. And change is ongoing in the sports and entertainment industries, as trends continue to shift, setting the stage for 2021. We’ll take a brief look here at the world of sports and entertainment with a...
Healthcare Market Intelligence Reveals Smart Home Senior Living Trends
Senior living is getting a make-over as those aged 65 and older are re-examining what they want. The desire for safety, accessibility and connection with their loved ones has seniors turning toward assisted living made possible by smart home technology. Using market...
Financial Services & Blockchain: Fintech Scouting with Market Intelligence
Understanding which areas to explore on the tech horizon can be tricky – and this is where tech scouting comes in. Market intelligence informs this effort, helping businesses see beyond the buzz (or lack thereof). And fintech scouting around blockchain...
Monitoring the News Cycle for Travel Industry Sentiment Shifts
Consumer sentiment is influenced by the news cycle, and hotel and entertainment brands will want to track which way the wind is blowing. Specifically, they’ll want to compare how news media articles match up with what consumers are saying. We will discuss what news...
Brands Helping Families Meet New Back-to-School Challenges
With the much-anticipated school year upon us, families are once again facing another set of challenges. Teachers and administrators are also having to operate on a new playing field at full capacity. That said, there are sure to be a lot of lessons to be learned over...
