Partnering Brand Storytelling with Social Listening
A dynamic story captures the hearts and minds of readers and can add to the value inherent in products by enhancing how they are perceived. The art of the story is ingrained in the human condition and brands that weave engaging storylines around their products and...
Get Ready for NetBase Quid Live 2020 EMEA!
If there’s one lesson that brands and agencies can take away from 2020, it’s that social media analytics have never been more critical in successfully navigating turbulent times. With that in mind, we are proud to announce our
Consumer Cravings Guide Quick Serve Menu Offerings
It’s a hard knock life for every category these days, but those on top of their social media listening game are faring much better than others. For example, we see savvy quick serve establishments creating menu offerings that are precisely what consumers crave....
Quid Social for Campaign Strategy Success
Campaign strategy success hinges on an informed consumer and market understanding and the ability to pivot in real-time when things need to shift. This can only happen when brands are confident of the quality of their insight, and Quid Social offers exactly that. With...
Competition Saturating the Sparkling Water Market
The popularity of sparkling water over the last few years can be attributed to the rise of health consciousness among consumers, as well as the trendiness, refreshing flavor, and availability of these beverages. Due to the decreased sales and consumption of soda in...
2020 Election Trends & Insights Through a Social Lens
The 2020 United States Presidential Election is in the home stretch and brands are being pushed and pulled in every direction along with the candidates. Our 2020 Election Trends & Insights Through a Social Lens Report reveals the issues voters care most about as a...