Roddick Says Goodbye: WSJ Sentiment Tracker by NetBase

For close to a year now, NetBase has powered the Wall Street Journal Sentiment Tracker, and many of the topics have covered big news in sports – everything from Gisele Bunchden’s controversial comments at the Super Bowl to Jeremy Lin and the changes in his NBA career....

Starving to Live: WSJ Sentiment Tracker by NetBase

Despite what most diet infomercials would have you believe, there are no magic bullets or shortcuts for losing weight – and keeping it off. As much as I’m sure we’d all like to believe in the latest quick fix pill, it’s healthy food, exercise and everything in...

Brand Passion Index: Let Them Eat Publix

I’ve never been much of a cake eater, but I’ve always loved to bake – usually from scratch, but I’ve been known to call in a favor to Betty Crocker now and then. Though icing and 3D spectacles aren’t my forte, when it comes to my kids’ birthdays I’ve made everything...

Brand Passion Index: Benihana Rolls Up the Buzz

Throughout the course of this What Women Want series of BPIs, I’ve encountered several topics where I’ve had little (or nothing) to say on the topic – might I remind you of the time we covered bacon? So, FINALLY, a topic – and a food – that I could write about all...

Making It to Mars: WSJ Sentiment Tracker by NetBase

I thought for sure that this summer would be dominated with news related to the 30th Olympic Games – and it certainly has been. However, science fiends everywhere must be rejoicing with all of the developments in science and space news over the past couple of months....

Brand Passion Index: Women Go Nuts for Nutella

I’ve never had much of a sweet tooth – as I said in an earlier post, I’ll take a slice of pizza over a bar of chocolate any day. That being said, I’m certainly not opposed to chocolate. During my pregnancies, there were a couple of times where I had to have a hot...

The Elephant in the Room: Social Media and ROI

One of my favorite quotes about social media comes from Dana Anderson, from our valued client, Kraft Foods: “Should you do social media? That’s like someone asking if they should buy a light bulb after electricity was invented.” That being said, though, knowing that...
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