Nostalgia Marketing Resonates with Consumers During Tough Times
It is well known that everyone enjoys reminiscing on happy memories. However, due to the pandemic and a tumultuous year overall, many people have been reminiscing about the past to escape the uncertain times of the present. This is exactly why many marketers are...
The TikTok Effect: Breathing Life into Music Industry & Brands
TikTok is changing the world, one music-powered trend at a time. And in the process, it’s breathing new life into the music industry and offering a viral way for brands to reach consumers. Let’s see how it looks and where your brand can benefit! And be...
Key Opinion Leader List for All Things Luxury
Knowing the movers and key opinion leaders in any industry is important. These influential individuals have the ability to affect the opinions, perspectives, and purchasing habits of consumers. And this certainly applies to all things luxury. In this report we will...
KFC’s Mini-Movie – Recipe for Seduction – Offers Precisely What Consumers Crave
KFC has the secret recipe for chicken and for advertising, which they’ve proven time and again. And with Lifetime Movies an established holiday staple, what better way to offer consumers what they crave than with a mini-movie featuring a sexy Colonel Sanders? Sound...
Quid Social for Campaign Strategy Success
Campaign strategy success hinges on an informed consumer and market understanding and the ability to pivot in real-time when things need to shift. This can only happen when brands are confident of the quality of their insight, and Quid Social offers exactly that. With...
Quid Social Maximizes Every Product Launch
In business, every decision should be an informed, strategic one. Using market research helps to spot emerging trends, but without proper social media analysis a brand is only getting one half of the info needed, particularly when it comes to product launches. And...
Emerging Advertising Opportunities for Brands, as eSports & Gaming Go Mainstream
Traditional ‘in-game’ advertising opportunities have taken a long pause thanks to COVID-19. Fortunately though, there are emerging advertising opportunities for brands as eSports and gaming become available on mainstream channels. Filling in a variety of gaps...
Ten Martech Tools That Brands Must Have
Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most...