Ten Effective Examples of Positive Brand Association
Brand association is all about reinforcing positive attributes about your brand and helping them take hold in the mind of the consumer. Ideally, a positive brand association will elicit an emotional response from your customers that causes them to reach for your brand...
Top Social Media Facts and Statistics
Social media continues to grow and expand, and your brand needs to grow and expand with it. If your marketing strategies don’t include at least a few social channels, you’re missing out. We have straight facts about social media for you below! In this post we’ll...
How Businesses Use Social Media Influencers for Marketing Strategies
There’s no doubt that using social media influencers as part of your marketing strategy is growing increasingly popular. It’s not just mega-influencers and celebrity social media endorsements making waves, either. Nano and micro-influencers are showing their worth for...
A Guide to Creating and Targeting Your Custom Audience
When it comes to your marketing messaging, ensuring that you’re talking to the right people makes a big difference. Understanding the voice of the customer means knowing precisely who your audience segments are. Here, we’ll explore creating and targeting your custom...
How to Perform Market Research: A 7-Step Guide
Every bit of consumer insight must be wrapped in context, or you’re guessing at its intent and your brand is missing out on the nuanced (and always surprising) global conversation. Without this contextual analysis, your market research is pretty worthless – and...
What is Social Media Marketing?
Social media marketing is the culmination of combining a variety of consumer intelligence ingredients to create irresistible offers. It’s taking every bit of insight available online – intel that would do little for you on its own – and creating a cohesive campaign...
What is CX Strategy and How Can You Optimize It?
Your consumers are talking about your brand online and with their friends and family. Making sure the info they spread is all positive is where customer experience (CX) strategy comes in. It helps you keep an eye on how you’re performing, pivot as needed and stay one...
Top 15 Social Media Software for Marketing in 2021
Analytics is the foundation of your planning efforts, and with more brands putting their faith in them, it’s critical to have the right social media softwares in your toolbelt. However, there are many types of players in this social media analytics game, so how do you...
