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Ten Martech Tools That Brands Must Have
Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most...
Cutting the Fat from Your Martech Stack
When it comes to auditing your current Martech Stack, brands need to be organized, decisive and prepared to cut the fat. There’s often a good bit of personal investment wrapped up in specific tool choices, so outlining clear criteria for inclusion (or exclusion)...
Why Brands are Consolidating Their Martech Tool Stack
Every brand has a marketing stack, aka Martech Tool Stack that they use to run campaigns and track measurable marketing outcomes. But not every brand has a good handle on what these tools are. This is something many brands are realizing as they strive to consolidate...
Emerging Advertising Trends for Sporting Events
As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. So, how will they attract...
Simmons Leverages TikTok to Target Young Consumers
When it comes to business, brands must be prepared to roll with the punches when the unexpected happens and shifts their plans. A perfect example is mattress brand Simmons. They recently experienced wild success leveraging TikTok to target young consumers during this...
How Micro-Influencers Can Offer Masterful Marketing Lessons
Word of mouth is still the best way to find and engage with new consumers, and social media works much the same, with the use of micro-influencers! They can offer your brand masterful marketing lessons. As social media is playing a more active role in our lives,...
How Brands Are Prepping for Pivotal Back to School
Smart brands are prepping for every eventuality in a pivotal back to school year. From decreasing lead times for marketing, to creating alternate advertisements for all circumstances, brands are actively dancing to consumers’ beat. Having the most accurate and...
Will July 4th Brand Marketing Fizzle Out?
The 4th of July is typically cause for celebration, but current events make that challenging for brands. Will 4th of July marketing fizzle out this year? Should brands leave it alone or attempt to make a go of it? Let’s explore how it could look. We’ll...