PR Tracking Tools for Brand Performance

PR Tracking Tools for Brand Performance

It feels like there’s nothing more important for a client than seeing its name mentioned in an article, blog post, or news report some days. And that’s because it packs a lot of brand awareness potential when appropriately placed! But without the right PR tracking...
What is Consumer Behavior in Marketing?

What is Consumer Behavior in Marketing?

From sun-up to sundown, consumers face an onslaught of marketing messages. Will your messaging have that little something extra that makes them stop and take notice? You can either wait to get lucky or crack open your social listening tools to discover what consumers...
Earned Media Definition & Examples

Earned Media Definition & Examples

If Gordon Ramsay came on and said that a particular ingredient was good for your food, you would seriously consider it. Provided of course, you know who Gordon Ramsay is (he’s a world-renowned chef). What does this have to do with earned media? Read on to find out!...
5 Benchmarking Examples for Brand Marketing

5 Benchmarking Examples for Brand Marketing

Keeping track of one’s online efforts is great, but meaningless without standards to measure against. We have five benchmarking examples for brand marketing here to help you better focus your information tracking activities! In this post, we’ll cover: Share of...

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