Getting the Full Picture: The Power of Combining Social and News Media Intelligence
Multichannel marketing works. In fact, one of the best and safest ways to get more from your marketing dollars, is to invest in multiple channels (as long as you’re able to spend a meaningful amount of resource on each channel, of course). Analytic Partners looked at...
So führen Sie eine Marktforschung durch: Ein Leitfaden in 7 Schritten
Jedes Stück Consumer Insight muss in einem Kontext eingebunden sein, da Sie dessen Zweck sonst erraten müssen und Ihre Marke die nuancierte (und immer überraschende) globale Diskussion verpasst. Und ohne diese kontextuelle Analyse ist Ihre Marktforschung ziemlich...
Comment réaliser une étude de marché : Un guide en 7 étapes
Chaque renseignement sur le consommateur doit être mis en contexte, sans quoi cerner son intention relève de la devinette, auquel cas votre marque passe à côté de la conversation, avec toutes ses nuances (toujours surprenantes). Votre étude de marché ne vaut pas...
25 Entertainment Key Opinion Leaders to Watch
Key opinion leaders are critical to identify when dissecting what consumers want in a given industry. These KOLs are experts in their profession, and they have consumers’ ears – and oftentimes their hearts too, which is why brands should be paying attention. Using...
Agencies Making Themselves Invaluable with Consumer & Market Intelligence
As markets transform and sometimes tighten, agencies are striving to make themselves invaluable to clients to avoid seeing their services slashed in budget cuts. One way they’re making themselves indispensable is by offering consumer and market intelligence to...
Quid Social Offers Crisis Management Must Haves
There’s nothing worse than being unprepared for a crisis. And in business, it’s not an if, but when scenario. Unfortunately, it’s all too easy for brands to take their eye off their market intelligence when things are going well; which leaves them to mop up around...
Brands Finding New Purchasers on Podcasts
Podcasting has seen steamrolling growth over the last few years. And despite COVID, is looking to still hit sizeable growth for 2020. It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on...
How Do Luxury Brands Meet The Needs of Consumers Right Now?
Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the changes taking place in...