How to Perform Market Research: A 7-Step Guide
Every bit of consumer insight must be wrapped in context or you’re guessing at its intent. and your brand is missing out on the nuanced (and always surprising) global conversation. And without this contextual analysis, your market research is pretty worthless. This...
Agencies Making Themselves Invaluable with Consumer & Market Intelligence
As markets transform and sometimes tighten, agencies are striving to make themselves invaluable to clients to avoid seeing their services slashed in budget cuts. One way they’re making themselves indispensable is by offering consumer and market intelligence to...
Quid Social Offers Crisis Management Must Haves
There’s nothing worse than being unprepared for a crisis. And in business, it’s not an if, but when scenario. Unfortunately, it’s all too easy for brands to take their eye off their market intelligence when things are going well; which leaves them to mop up around...
Brands Finding New Purchasers on Podcasts
Podcasting has seen steamrolling growth over the last few years. And despite COVID, is looking to still hit sizeable growth for 2020. It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on...
How Do Luxury Brands Meet The Needs of Consumers Right Now?
Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the changes taking place in...
These 8 Market Intelligence Tools are Fuel for Explosive Growth
Brands need market intelligence to inform strategic decision-making across the enterprise. Today’s increasingly ecommerce-driven world, has no room for silos. Market intelligence that provides the groundwork for every conversation is a must. And brands are getting hip...
Las Vegas Rebrand is Masterful Marketing
Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. And it’s something other destinations – and brands struggling to...
Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer
The travel industry has taken one of the biggest hits since the pandemic struck, leaving many to wonder if and when it will get back to what we once knew. And while this may be the case, winning brands aren’t waiting around to find out. They’re accommodating the...
