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How Do Luxury Brands Meet The Needs of Consumers Right Now?
Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the changes taking place in...
These 8 Market Intelligence Tools are Fuel for Explosive Growth
Brands need market intelligence to inform strategic decision-making across the enterprise. Today’s increasingly ecommerce-driven world, has no room for silos. Market intelligence that provides the groundwork for every conversation is a must. And brands are getting hip...
How to Perform Market Research: A 7-Step Guide
Contextual analysis is important, as every bit of consumer insight must be wrapped in context or you’re guessing at its intent. And market research tools worth their sale make short work of contextual analysis. These bad boys/girls must be part of your everyday...
Las Vegas Rebrand is Masterful Marketing
Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. And it’s something other destinations – and brands struggling to...
Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer
The travel industry has taken one of the biggest hits since the pandemic struck, leaving many to wonder if and when it will get back to what we once knew. And while this may be the case, winning brands aren’t waiting around to find out. They’re accommodating the...
Toilet Tissue Brand No. 2 Combats Butt Crumble & Wins Hearts
Consumers and brands are finding bright spots in what has been a dark time. One unlikely offering is an upstart toilet tissue brand that is taking a swipe at the big rolls! Let’s see why they’re generating buzz and what “butt crumble” is all about. There is a renewed...
Understanding the Social Mood Surrounding Healthcare
How do consumers feel about healthcare and where does that fit in brands’ marketing considerations? Understanding the social mood surrounding healthcare is step one. And we have a handy indicator that shows precisely that! Consumers Love Their Healthcare Heroes...