Marketers don’t have enough time and typically rely on multiple tricks and tactics to make better use of the little time they have. However, new evidence suggests that they might not be doing enough. A HubSpot researcher conducted a survey to understand how much time marketers spend on routine...
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Positioning your brand for maximum impact with consumers online is essential, which means auditing your activity. A social media audit helps eliminate wasted time and increases ROI by building...
The Fed promised to raise interest rates multiple times this year, and it has delivered – with six increases so far and one more slated for mid-December. Brands are keen to know how this will...
If your ideas of gaming and gadgets are limited to the 1980s, it's time you hit the restart button! Gaming has grown, with the overall market expected to be $321.1 billion by 2026 as detailed in our Consumer and Market Intelligence Report: Gadgets and Games Gift Guide 2022. And we have an...
Toward the end of 2018, Accenture reported that 62% of customer purchasing decisions were based on a brand’s ethical values and authenticity. We’ve had ample warning––and if your brand isn’t tracking relevant research, it needs to be! When 2020 bit, in the heat of the pandemic, Accenture shared...
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If your brand isn’t aggressively pursuing emerging trends, take a seat and follow along – because you’re missing out on exceptional opportunities. Emerging trends can make or...
It’s extremely important for healthcare providers (HCPs) to understand the patient journey, particularly as these customers are much more discerningUnlike other consumers, patients deal with a...
Market intelligence helps brands keep pace with, and even ahead of, ever-changing market conditions. And we’ll show you how! Although it’s only one tool in your marketing metrics arsenal, market...
Banks are in a precarious position in our volatile economy, particularly as an expected downturn looms. Preserving brand health will require keeping pace with shifting customer needs, and this...
When it comes to brand perception, many industries make the mistake of discounting one dataset that’s incredibly simple to find and monitor online – employee reviews. This intel offers extensive...
It’s not possible to eliminate bias in market research, not entirely. Humans being central to the process means that subjectivity is also central to the process. But there are ways to lessen it!...
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