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The Sustainability Sector’s Key Opinion Leader List
Looking at the past six months, we see sustainability falling from grace a bit as single use everything takes over in our germ-worried world. But the sustainability sector overall is going strong. And it is thanks, in large part, to key opinion leader work. Let’s see...
KOLs Directing The Healthcare Industry
Key opinion leaders (KOLs) have a profound impact on the business world. Sadly, many brands overlook them and a key piece of their market intelligence puzzle for some reason. With respect to their market shifting abilities, we’ll take a look at KOLs in the healthcare...
How Micro-Influencers Can Offer Masterful Marketing Lessons
Word of mouth is still the best way to find and engage with new consumers, and social media works much the same, with the use of micro-influencers! They can offer your brand masterful marketing lessons. As social media is playing a more active role in our lives,...
KPop Influencing Zoomers in Unanticipated Ways
KPop performers are influencing Zoomers (Gen Z) as well as other demographics in unanticipated ways. The level of intensity they create rivals that of the Beatles, with fans swooning virtually as well as in person, generating seismic shifts in brand awareness for...
Influencer Activity Must Shift to Accommodate Consumer Sentiment
TikTok. Instagram. Twitter. YouTube. Magazines. Commercials. Influencers are everywhere. So how can you attract the right influencers for your brand to ensure a positive experience? Influencers can be popular today, but gone tomorrow, because consumers are that...
Influencer Activity Must Shift to Accommodate Consumer Sentiment
TikTok. Instagram. Twitter. YouTube. Magazines. Commercials. Influencers are everywhere. So how can you attract the right influencers for your brand to ensure a positive experience? Influencers can be popular today, but gone tomorrow, because consumers are that...
Mixer Shutdown Shows Streamers’ Massive Influence
Microsoft is shutting down its popular streaming service, Mixer, and releasing its star streamers as free agents out into the online world. These streamers’ massive influence has led them to reject lucrative deals and speaks to how massively popular online gaming has...
Next Insurance Masters Influencer Marketing by Partnering with Struggling Small Business Owners
Influencer marketing is alive and well, weathering this pandemic storm while few marketing tactics are left standing. But it’s not the same ol’ influencers resonating with consumers. The landscape has changed – potentially forever. Let’s see...