25 Influential US Women on Twitter
Social media is THE place to get recommendations for products, test the social waters of opinion and discover emerging trends among consumers. Monitoring it for influencer marketing strategy is vital for knowing which way the wind blows – especially when preparing for...
25 Gaming/eSports Influencers on YouTube
Gaming and eSports influencers on YouTube have grown in popularity over this past pandemic-driven year. Using social media analytics, let’s explore 25 leading gamers and why brands love them! (Hint: it’s because consumers do.) And if you’re not convinced...
25 Gen Z Influencers on Instagram
Influencer marketing is growing, with an average return of $5.20 on every $1 spent. And it has become the top way to reach Gen Z, as 74% of this group spend five hours or more online per day. And with a combined total of $44 billion in buying power, brands need to be...
Social Media Listening for CX Success in The DC Fandom
Brands must strive to exceed the expectations of an increasingly fickle consumer base – CX success depends on it. And this is why using social media listening to understand what experiences customers expect from your brand is crucial. The Justice League’s...
Quid Social Makes the Most of Influencer Marketing
Influencer marketing is on most brands’ radar, and it should be on yours. Social media monitoring using Quid Social will not only help brands identify potential influencers, it will boost brand health, strengthen connections with current consumers, and attract new...
25 Millennials to Follow on Instagram
Instagram is the modern way to socialize, especially in the last six months as we’ve been socially distanced. It’s more than just an online platform to meet and talk with people – this virtual hotspot is to millennials what malls where to teens in the 1980’s. And it’s...
The EMEA Consumer Insight Analytics Report 2020
Understanding the consumer journey, based on consumer experience (CX), requires capturing insight from the right social media analytics tool. And this is more critical now than ever. We reveal why savvy businesses are moving CX to the top of their ‘must capture’ list...
Huda Beauty Is an Influencer Marketing Success Story
Huda launched her brand, Huda Beauty, in 2013 with the help of her sisters, and the brand practically exploded overnight due to Huda’s online fanbase from her blog and social media channels. Huda Beauty’s Instagram is an Influencer Marketing success story since the...