Selon Deloitte, les revenus ultérieurs des nouveaux médicaments suivent généralement la trajectoire fixée lors du lancement. Et environ 70 % des médicaments qui n'atteignent pas leurs objectifs de lancement continuent de ne pas les atteindre par la suite. En revanche, environ 80 % de ceux qui...
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The pharmaceutical industry is undergoing a transformation in the way new drugs are introduced into the market. Before the industry gets it right, we will see many failed drug launches. Here’s...
Bildtext: 7 Schlüssel zum Erfolg bei der Markteinführung von Medikamenten Laut Deloitte folgen die späteren Einnahmen für neue Medikamente in der Regel dem Verlauf, der bei der Markteinführung...
Von seinen bescheidenen Anfängen als Einhaltungsproblem in der zweiten Hälfte des letzten Jahrhunderts hat sich die Patientenengagement zu einer Supermacht entwickelt, die die Gesundheitsergebnisse verbessert, die Gesundheitskosten senkt und die Zufriedenheit mit dem Prozess steigert. Wenn...
The industry is increasingly adopting patient engagement as a way to improve patient outcomes, reduce healthcare costs, and promote a generally higher quality of life in the society. To enjoy these benefits, providers can employ a range of tried and tested strategies making use of advanced...
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The healthcare industry is going through some changes. Spurred by advances in technology, availability of data, and shifting consumer values, needs, and expectations, these changes total up to a...
The patient experience is increasingly being used as a measure of healthcare quality, alongside patient safety and clinical effectiveness. In the US, healthcare organizations are finding ways to...
The patient’s perspective has drastically increased in value to modern healthcare. Far from being a passive recipient of care, the patient has become active and central to the process - and so...
It’s extremely important for healthcare providers (HCPs) to understand the patient journey, particularly as these customers are much more discerningUnlike other consumers, patients deal with a...
Pharma faces an increasingly competitive landscape, an expensive but mission-critical process, and a high level of uncertainty––and there is only one way out: information. Here’s how to find and...
As the push to create a more sustainable existence expands, healthcare finds itself at the center of the mix, with calls for universal access to quality healthcare gaining momentum in global...
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