Healthcare/Pharma Research Posts
Healthcare/Pharma ResearchMarket Intelligence & Research
What Is Patient Journey Mapping and Why Is It Important?
What Is Patient Journey Mapping and Why Is It Important?

What Is Patient Journey Mapping and Why Is It Important?

It’s extremely important for healthcare providers (HCPs) to understand the patient journey, particularly as these customers are much more discerningUnlike other consumers, patients deal with a very high stakes commodity––their health. Due to its sensitive nature, it feels weird to even refer to...

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