The industry is increasingly adopting patient engagement as a way to improve patient outcomes, reduce healthcare costs, and promote a generally higher quality of life in the society. To enjoy these benefits, providers can employ a range of tried and tested strategies making use of advanced...
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The healthcare industry is going through some changes. Spurred by advances in technology, availability of data, and shifting consumer values, needs, and expectations, these changes total up to a...
The patient experience is increasingly being used as a measure of healthcare quality, alongside patient safety and clinical effectiveness. In the US, healthcare organizations are finding ways to...
The patient’s perspective has drastically increased in value to modern healthcare. Far from being a passive recipient of care, the patient has become active and central to the process - and so has the patient voice. This is beneficial not just to the individual but also to the caregivers, drug...
It’s extremely important for healthcare providers (HCPs) to understand the patient journey, particularly as these customers are much more discerningUnlike other consumers, patients deal with a very high stakes commodity––their health. Due to its sensitive nature, it feels weird to even refer to...
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According to Deloitte, the subsequent revenue for new drugs usually follows the trajectory set at launch. And around 70% of drugs that don’t attain their launch expectations continue to (not) do...
Pharma faces an increasingly competitive landscape, an expensive but mission-critical process, and a high level of uncertainty––and there is only one way out: information. Here’s how to find and...
As the push to create a more sustainable existence expands, healthcare finds itself at the center of the mix, with calls for universal access to quality healthcare gaining momentum in global...
Patients aren’t just patients, they’re consumers as well. And as such, it’s critical to understand what they want from healthcare providers (HCPs), their treatment expectations and more....
Data always reveals unexpected consumer intel, but novel insight isn’t necessarily valuable insight. With an increasingly high amount of health literacy amongst patients and caregivers,...
Healthcare Providers are recognizing the need to boost patient-centricity and are increasingly turning to digital and social media to create these offerings. And we’re going to show you why this...
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