Customer experience is front and center right now, and it should have been all along. How your clients and customers experience you as a brand or agency is a crucial indicator of your ultimate success—or failure. As such, you should expect that same level of excellent customer care from your...
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With an array of innovative product enhancements launched this year, we would like to pause for a moment before charging into 2023 to summarize them—and to ensure that our customers have a chance...
Regardless of industry, over the past few years the challenge du jour for businesses has been predicting consumer and market shifts. But today, category disruptors are increasingly pivoting away...
There’s a reason the windshield on a car is massive compared to the rearview––it’s more important to keep your eyes trained on what’s ahead of you; to anticipate moves made by other drivers, than it is to focus on what is behind. What’s happening behind you deserves notice as well, but if one...
The auto industry has long been accused of dragging its feet around adopting sustainable business practices. But this perception has been changing as industry leaders increasingly monitor advanced consumer and market research to make decisions that not only satisfy market demands, but also...
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As the push to create a more sustainable existence expands, healthcare finds itself at the center of the mix, with calls for universal access to quality healthcare gaining momentum in global...
Keeping an eye on your competitors is critical for understanding your place in the market. And it can be very revealing for not only revealing their moves, but also their audience's perception of...
Instagram is the second most popular social network after Facebook. More than one billion people use the visual-first social network monthly, and 500 million people post on Instagram Stories...
No matter what industry you’re involved in, there’s a social media influencer online speaking to target consumers in your category. Getting the right ones on board with your brand is the smart...
If you want to know if your targeted ads and campaigns are packing a punch and hitting consumers where it counts, you need marketing consumer insights. It’s this intel that guides your brand to...
What are consumers interested in worldwide - and how are marketers aggregating, analyzing and taking action around these interests? Our Global Consumer Insight Analytics Report shares best...
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