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The 2020 Global Social Media Market Survey is Here!
Is your brand on track to best the competition as we round out 2020? Many marketers are relying on advanced social media analytics intel combined with powerful social media listening capabilities to inform strategy. How does that look exactly? We’ve uncovered that and...
How The Global Travel Industry is Planning Ahead for Crisis Recovery
The global travel industry is testing the waters very carefully as it plans ahead for crisis recovery. And monitoring consumer behaviors and emerging trends will show them when and where to start promoting destination travel again. Airlines, cruise ships and resorts...
Brands Considering Fewer Choices for Consumers
Over the past decade companies have been producing products with more variety in an effort to please everyone. But since COVID-19 hit, brands are considering fewer choices for consumers. It makes sense. Let’s see why! Brands offering everything from toilet paper to...
Lululemon Sees Future of Fitness in Mirror
The mergers and acquisitions happening right now are incredible. Not to be left out, Lululemon just made the genius move of acquiring fitness startup, Mirror. As a brand that is about much more than the products it sells, Lululemon sells itself as a lifestyle. And...
NetBase Certification as Agency Selling Point in Pitches
The marketing market is competitive! And agencies competing for big brands’ business are keenly aware of the challenges they face when winning new engagements. This is why NetBase Certification has become an agency selling point in pitches. It’s an industry standard...
NetBase Certification Reveals Nuanced & Unanticipated Insight
Consumer understanding will make or break a business right now. The stakes are too high to take risks with less than accurate intel, and this is a challenge many brands face. And this is why top brands and agencies are ecstatic over the nuanced and unanticipated...
Agency Video Pitches May Be Here to Stay
In-person pitches haven’t happened for months now, and the way things are going – agency video pitches may be here to stay. This presents some challenges for agencies, but also opportunities. Many of them. Being in-person for a pitch is helpful when it...
Expanding Your Consumer Coverage with Quid Social!
Brands need contextualized insight to inform strategic decision-making, and having access to both consumer and market intelligence in one place is optimal! Quid Social enables brands’ to expand their digital intelligence opportunities. Learn more . . . Consumer &...