Brand Affinity Explained

Brand Affinity Explained

Brand affinity is the emotional connection felt by consumers toward a brand – and it’s arguably the most powerful predictor of long-term success. When consumers love you, they tell others about you and that’s the kind of word of mouth advertising every brand needs....
What is Voice of Customer Analytics?

What is Voice of Customer Analytics?

Your consumers are your brand’s heartbeat. Without their support, your company could suffer a cardiac event signaling a downfall. This is why tracking and measuring your consumers’ collective voice using voice of customer analytics is so mission critical. It teaches...

Premier social media analytics platform

Expand your social platform with LexisNexis news media

Power of social analytics for your entire team

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

Data streams & custom KPIs for advanced data science

AI, Image Analytics, Reporting Tools & more

Out-of-the-box integration with other data sources