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How These Brands Caught the DTC Trend Ahead of the Rush
There were a good number of brands that were on top of the direct to consumer (DTC) trend ahead of being compelled to digitally transform in 2020 due to COVID. How did they anticipate this need and how can your brand anticipate the next one? Consumer and market...
NetBase Quid Global Website Launch: Your New Consumer & Market Intelligence Hub!
NetBase Quid has gone through a major transformation, and today you’ll find it reflected in our new website, new logo and new ways to access consumer and market intelligence resources. We have so much to tell you about this redesigned site, so let’s dive in! New Logo,...
Walgreens Captures Consumer Concerns with Care Clinics
Consumers are worried about lots of things – more so than ever before. And Walgreens is listening. It is expanding its offerings to speak to consumer concerns, by opening care clinics across the U.S. The pandemic has changed the face of healthcare and patients are...
KOL Identification: Key Opinion Leaders Brands Should Pay Attention To
Finding key opinion leaders (KOLs) in Quid leaves brands armed with immediate, actionable insight. And this intelligence is crucial in the war for consumers’ eyes. Although consumer engagement is often a brand’s central focus, as they increasingly shift their gaze,...
Why The Consumer Survey vs Sentiment Disconnect?
There’s a disconnect when comparing consumer reports and surveys against consumer sentiment. And brands need to pay close attention to it! In this article we’ll explore: Surveys vs. sentiment and why they both matter to the reputation of your business Why it is...
Consumers Likely to Jump Ship During a Crisis
The new normal finds consumers showing erratic behavior when choosing where to spend their money. Maintaining brand loyalty seems to be a thing of the past as consumers are likely to jump ship during a crisis. Here’s what you can do about that! Consumer devotion has...
Consumers’ Social Mood Shift & Bringing Back the Brands
The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? The...
Europe’s Luxury Shops Struggle Sans Tourists
Recovery is on every brand’s mind – and they all want to come back in a big way. But what will Europe’s Luxury shops do sans tourists? Let’s see what digital consumer intelligence reveals about the situation and some takeaways that can benefit...