KOL Identification: Key Opinion Leaders Brands Should Pay Attention To
Brands need to find and track Key Opinion Leader (KOL) intel in real-time. And they can do precisely that with market intelligence in Quid. The immediate and actionable insight can significantly impact brand awareness and inform strategic campaign planning. And...
Social Listening Captures Patient COVID Perspectives
Social listening shows health care providers what the larger COVID perspectives are online, but it does more than that. Data analysts can filter insight down to a granular level to capture important, key conversations and patient perspectives that impact care. We’ll...
Quid Social for Campaign Strategy Success
Campaign strategy success hinges on an informed consumer and market understanding and the ability to pivot in real-time when things need to shift. This can only happen when brands are confident of the quality of their insight, and Quid Social offers exactly that. With...
CX Superstars Use Consumer & Market Intelligence to Win
Today, customer experience (CX) should be number one with brands wanting to retain current customers – and draw more in. Some brands do this exceptionally well; they’re the CX superstars among us. And they use consumer and market intelligence to win. We’ll be sharing...
Coca-Cola Captures Uplifting Consumer Energy
Coca Cola’s social listening has helped it capture uplifting consumer energy in its new ad, which speaks to themes of gratitude for things we’ve previously taken for granted. It emphasizes social connection and openness – and hits the mark on every level. This...
Amtrak App Captures Emerging Consumer Safety Concerns
As consumers continue to get out and interact with their favorite brands, their safety radar is on high alert. Consumers are taking note of which brands are taking their safety seriously – which is fueling brand loyalty for brands getting it right. Here we’ll...
How These Brands Caught the DTC Trend Ahead of the Rush
There were a good number of brands that were on top of the direct to consumer (DTC) trend ahead of being compelled to digitally transform in 2020 due to COVID. How did they anticipate this need and how can your brand anticipate the next one? Consumer and market...
NetBase Quid Global Website Launch: Your New Consumer & Market Intelligence Hub!
NetBase Quid has gone through a major transformation, and today you’ll find it reflected in our new website, new logo and new ways to access consumer and market intelligence resources. We have so much to tell you about this redesigned site, so let’s dive in! New Logo,...
