Identification des principaux leaders d’opinion : Les principaux leaders d’opinion auxquels les marques doivent être attentifs
Les marques doivent trouver des informations sur les principaux leaders d’opinion (KOL) et suivre ces informations en temps réel. C’est exactement ce que fait la fonctionnalité de connaissance du marché dans Quid. Ces informations exploitables, disponibles...
Identifizierung von KOL: Wichtige Meinungsführer, auf die Marken achten sollten
Marken müssen Daten zu Key Opinion Leadern (KOL) finden und in Echtzeit verfolgen. Und sie können dies ganz präzise mit Marktdaten in Quid. Die sofortigen und konkreten Insights können erheblichen Einfluss auf die Brand Awareness haben und zur strategischen...
Social Mood Can Make or Break Customer Care
Customer care is all about leveraging consumer interactions into emotional connections with your brand. And these relational ties are more important than ever – especially among the younger generations. The social mood can make or break customer care, so it’s...
Competitive Intelligence Tips for DTC Brands to Master Digital Transformation
Many brands have felt the pressure to fast-forward their digital transformation this year. It’s a big undertaking for sure – and the quicker, the better. But that doesn’t mean cutting corners. Here we’ll look at a few competitive intelligence tips for...
Social Listening Captures Patient COVID Perspectives
Social listening shows health care providers what the larger COVID perspectives are online, but it does more than that. Data analysts can filter insight down to a granular level to capture important, key conversations and patient perspectives that impact care. We’ll...
Quid Social for Campaign Strategy Success
Campaign strategy success hinges on an informed consumer and market understanding and the ability to pivot in real-time when things need to shift. This can only happen when brands are confident of the quality of their insight, and Quid Social offers exactly that. With...
CX Superstars Use Consumer & Market Intelligence to Win
Today, customer experience (CX) should be number one with brands wanting to retain current customers – and draw more in. Some brands do this exceptionally well; they’re the CX superstars among us. And they use consumer and market intelligence to win. We’ll be sharing...
Coca-Cola Captures Uplifting Consumer Energy
Coca Cola’s social listening has helped it capture uplifting consumer energy in its new ad, which speaks to themes of gratitude for things we’ve previously taken for granted. It emphasizes social connection and openness – and hits the mark on every level. This...