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Cutting the Fat from Your Martech Stack
When it comes to auditing your current Martech Stack, brands need to be organized, decisive and prepared to cut the fat. There’s often a good bit of personal investment wrapped up in specific tool choices, so outlining clear criteria for inclusion (or exclusion)...
How to Find New CPG Customers During a Pandemic
Finding new customers during a pandemic is not for the faint of heart, just ask any CPG brand these past few months! But we have a market research primer to help brands sort out finding and engaging undiscovered segments. And cleaning products offer lots to learn from...
How The Global Travel Industry is Planning Ahead for Crisis Recovery
The global travel industry is testing the waters very carefully as it plans ahead for crisis recovery. And monitoring consumer behaviors and emerging trends will show them when and where to start promoting destination travel again. Airlines, cruise ships and resorts...
Whacky to Practical Ways to Encourage Social Distancing
With health and safety on everyone’s mind, businesses are finding whacky to practical ways to encourage social distancing. Restaurants are using pool noodle hats and bumper boat-like tables to keep customers a safe distance apart, while simultaneously lightening the...
EasyJet Takes Proactive Approach to Travel Changes
Travel will look very different in the coming months and Easyjet is taking a proactive approach to getting out ahead of these changes. They seek to accommodate even the youngest of travelers by offering comic book inspired face coverings to make wearing masks a little...
Accommodating Reverse Culture Shock When Reopening
As communities reopen for business, brands need to be ready to accommodate the reverse culture shock that consumers are feeling. Many may not even know this is what they’re experiencing, so capturing and closely monitoring consumer experience will be crucial. And...
The D2C Strategy Every Brand Needs for COVID-19 Recovery
The rise in popularity of Direct to Consumer (D2C) sales is accelerating and brands seek to recover from COVID-19. And smart companies are hitching a ride on this fast-moving sales strategy to maximize their presence and connect directly to consumers. Appealing widely...
Customer Retention Powered by Social Listening
As the world recuperates and consumers everywhere are feeling hesitant to resume life as usual, recovery mode must be focused on supplying what customers need – and those needs have changed drastically in the past few months. Retaining customers in the long run...