Social Analytics Reveals Healthcare Providers’ COVID Conversations
Healthcare workers have toiled ceaselessly this past year against COVID-19, with no end in sight. The magnitude of the uphill battle they’ve endured is almost unfathomable for outsiders to understand. Social media analytics cuts through the colossal quantity of...
Social Listening Captures Patient COVID Perspectives
Social listening shows health care providers what the larger COVID perspectives are online, but it does more than that. Data analysts can filter insight down to a granular level to capture important, key conversations and patient perspectives that impact care. We’ll...
Consumer & Market Intelligence to Understand Healthcare Concerns
The news media often drives consumer conversation, but does not account for perception. This is why a view from both sides is so essential. Since social media users are susceptible to the spread of false narratives, which in turn influence others, brands must know...
Lysol’s COVID-19 Killer Wins Consumer Love
Kicking COVID-19 to the curb, is Lysol, with its coronavirus killer. And it’s winning consumer love, which is the name of game when it comes to marketing these days. In two minutes, a virus that has haunted our dreams and countries around the world can be effectively...
How COVID-19 Is Rewriting the Future of Home Fitness
Each generation seemingly has their household names when it comes to home fitness equipment. At the turn of the century, it was nearly impossible to watch sports programming without seeing a NordicTrack or Bowflex ad, promising gym-quality workouts in the comfort of...
Has COVID-19 Shifted Technology Adoption Narratives for the Older Generation?
If there’s one thing that has been a constant over time, it’s that older generations and modern technology are typically like oil and water – regardless of how much you try to combine them, they just won’t mix. Any variant of “older people” and “technology” in Google...
Etsy Makes Masks for Millions
Etsy is experiencing unexpected growing profits during this pandemic. Best known for its vintage and homemade/handmade items, the do it yourself (DIY) giant has reported an unprecedented boom in sales, as the company makes masks for millions – both physically...
Uber Innovates Ahead of the Curve – Again
As the world shut down, and ride share operations came to a hard stop, the Eats section of Uber ramped up to deliver the ultimate in comfort – food. Using a crystal ball stocked full of next generation consumer and market intelligence could be the secret sauce...
Brands Making National Nurses Month a Priority
As part of the aptly timed “Year of the Nurse and Midwife,” the American Nurses Association expanded National Nurses Week, to a monthlong celebration. And businesses would be wise to recognize and celebrate healthcare workers as well. Many are and it will pay off...
How to Read the Social Mood & Develop New Lines of Business
As the world begins to relax lockdown and stay-at-home orders, consumers may continue to be hesitant about in-person purchases for some time. Perhaps you have a niche that will not be affected, but either way, it’s important to read the social mood and develop...
Brands Pivoting from B2B to B2C
As business becomes more personalized, a trend that has only grown larger due to Coronavirus, B2B marketing is pivoting to adopt B2C tactics. And it’s wise thinking. Here’s why. Just as cell phones have doubled and adapted as business and personal tools, so have...
Beauty & Cosmetics Trends and Best Practices in 2020
Before COVID-19 struck the world, the beauty industry was doing really well. But when the world pretty much came to a halt, things took a 180 for the industry, causing brands to pivot and change what they once knew as their “normal.” And we explore how this looks in...
Who is Driving the Climate Change Narrative?
Over the last few years, the conversation around climate change has gotten louder. It has evolved beyond environmental circles to become part of larger business, policy and societal narratives. This held true last year, and even more so this year because of COVID-19....