Brands should closely monitor weather patterns to understand and anticipate their influence on consumer behavior. By understanding these effects, businesses can adapt their marketing strategies and inventory to cater to the needs and desires of consumers under varying weather conditions. This...
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In today's business climate, companies must avoid errors at all costs. Embracing data-driven strategies significantly boosts consumer understanding and improves return on investment (ROI). And it...
This past year, several negative articles related to Environmental, Social, Governance (ESG) have caught fire and caused companies to shy away from sharing their credible work in this space, most...
Although it happens like clockwork each year, many brands find themselves racing to prepare compelling back-to-school campaigns at the last minute. This year can be different, though, with consumer research informing their efforts—and there’s lots of it available right now! With the shopping...
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Brands must have a comprehensive understanding of their buyer personas and understand customer behavior, which makes market research and consumer insights matter more now than ever. Companies can...
Our 2023 EMEA Consumer Insights Analytics Report is here! In it, we share how marketers across major sectors use consumer insights to generate brand awareness, enhance brand loyalty, and continue...
Retailers in the know aren’t rainbow-washing, as they recognize a new and lucrative reality. They're genuinely interested in connecting meaningfully with the LGBTQ+ community and allies, and for...
Social listening and media analytics tools provide the resources brands need to decipher the social landscape shaping consumer behavior, and stay ahead of these changes. Let's see how that looks!...
Your marketing reflects your brand’s public image, and imitating others in your industry will not make you stand out or be memorable. Let’s guarantee that you do not become part of that group!...
Understanding your target audience is a crucial aspect of market research and marketing. Your audience often expands beyond local boundaries to various global regions. By skillfully segmenting...
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