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KOL Identification: Key Opinion Leaders Brands Should Pay Attention To

KOL Identification: Key Opinion Leaders Brands Should Pay Attention To

KOLs have been in the industry for a good bit of time and have created solid reputations for really knowing their stuff. A nod from a key opinion leader can direct lots of attention - and, so too, can a frown. Key Opinion Leaders (KOLs) are leading voices in a category. They're the names...

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