Consumer Research Posts
Consumer Research
The Complete Guide to Consumer Insights: What They Are & Why They Matter
The Complete Guide to Consumer Insights: What They Are & Why They Matter

The Complete Guide to Consumer Insights: What They Are & Why They Matter

Consumers have many brand options these days, which helps explain why brand loyalty is at an all-time low. And to compound that issue, people trust what others say on the internet more than they trust a brand’s marketing message. That being the case, marketers have to work extra hard to build...

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