It’s crucial to be aware of your audience’s needs and offer something intelligent and pertinent if you hope to capture and maintain their attention. As marketers, you have a hidden ace up your sleeve to do precisely this—and it’s called consumer research. This capability is essential to avoid...
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Being a successful marketer means understanding consumer behavior. And brands that do, tend to win the applause of their target audience and increase their brand health, share of voice, and ROI....
Bild: Welche Verbrauchererkenntnisse wichtiger als je zuvor sind Ihre Marke ist ein vielschichtiges Gebilde mit Teams, die in verschiedene Richtungen arbeiten und alle einen individuellen...
Controversial is a great way to describe AI and its present place in our world. It can be a helpful tool in almost any industry—but how do consumers feel about the various applications of AI that are evolving? Only time will tell, but we can find indicators in social intelligence data to help...
As costs continue to rise and inflation hits consumers where it counts—their wallets. Quick-serve restaurants are jumping in and playing hero for many families, as they seem to have mind-reading intelligence to help them understand what their audience wants—to the joy and appreciation of their...
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Your brand is unique and full of moving parts—including marketing teams running in various directions, each requiring specialized insight into the voice of the consumer. And since consumer...
Creatives and entertainment industry experts are torn about the inevitable adoption of advanced AI and data analysis capabilities. Can these smart technologies really pinpoint opportunities, and...
The IRS has extended a small olive branch to workers to ease the biting inflation by raising the limits to 401(k) contributions. Thanks to a new limit announced in late October, employees will...
Novartis is a multi-national healthcare organization based in Switzerland that uses science and technology to address some of the toughest health challenges in the world. With a primary focus on...
One of the biggest market days in the world today started as a festival for single students at a university in China to celebrate their status. It’s easy to see why the students at Nanjing...
The World Cup is almost upon us and this is a huge opportunity for brands everywhere to capture the attention of loyal futbol fans. And we’re going to show you how, with the help of valuable...
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