Fitzco Uncovers Opportunities with Consumer and Market Intelligence
Katy Tenerovich is Director of Brand Strategy at Fitzco where she’s able to direct her innate curiosity about the world toward client projects. It’s a curiosity that has led her to many different opportunities, including dancing in the opening ceremonies of the 1996...
Discovering Regional Food Marketing Differences with Social Listening
Regional differences can make a world of difference to a brand, and food offers a ready example of these differences in action. Social monitoring will tell you tons about your brand, but you’ll want to be sure you’re tracking mentions consumers are making...
Campaign Strategy Secrets: Manscaped Creates Community & Online Advocacy
Manscaped is not only a first mover in the men’s below the waist grooming category, but their savvy approach to brand awareness also ensures they stay at the top of consumers’ hearts and minds. Seizing upon white space in the male grooming sector, Manscaped launched...
Becoming a Data Detective to Investigate Social Analytics
Winning the social media analytics game requires curiosity and what is best described as a data detective mindset, where one is fond of digging into the details. And although this isn’t his official title, Dalton Long, who is a Social Analyst with Moxie, fits that...
Analyzing Disparate Data Sources in One Dashboard
It’s easy to be overwhelmed by the sheer volume of information that competes for our attention these days. And brands seeking to meet their customers’ needs while staying a step ahead of the competition have their hands full, for sure. To that end, the...
Shake Shack Channeling Consumers’ K-Pop Love
The world is on fire for everything Korean right now, and the trend continues its upward trajectory. And the fascination hasn’t gone unnoticed by brands using consumer and market intelligence to stay hip to emerging trends. Shake Shack is one such brand that is...
25 Gaming/eSports Influencers on YouTube
Gaming and eSports influencers on YouTube have grown in popularity over this past pandemic-driven year. Using social media analytics, let’s explore 25 leading gamers and why brands love them! (Hint: it’s because consumers do.) And if you’re not convinced...
The Social Sentiment Driving MLK Day of Service
Just ahead of the inauguration, the Biden/Harris administration are encouraging a day of service on Martin Luther King Jr. Day. And it’s something everyone can agree is well timed and needed. Let’s see how it’s playing out across the United States...