Consumers’ Love/Hate with Smart Home Gadgets
The internet is in everything these days, from thermostats to doorbells and everything in between. But with privacy concerns, security and functionality issues, consumers have a love/hate relationship with smart home gadgets. So, do smart home integrations make...
KOL Identification: Key Opinion Leaders Brands Should Pay Attention To
Brands need to find and track Key Opinion Leader (KOL) intel in real-time. And they can do precisely that with market intelligence in Quid. The immediate and actionable insight can significantly impact brand awareness and inform strategic campaign planning. And...
Partnering Brand Storytelling with Social Listening
A dynamic story captures the hearts and minds of readers and can add to the value inherent in products by enhancing how they are perceived. The art of the story is ingrained in the human condition and brands that weave engaging storylines around their products and...
Consumer & Market Intelligence Supports Early Holiday Sales
Back in the early days of the pandemic, consumers rushed to ecommerce solutions like bears to honey. And with the holiday shopping season fast approaching, the big ecommerce retailers are shaking things up with earlier sales that’ll take COVID-induced pressure off of...
Sustainability Figuring Prominently in Recovery Conversations
Recovery is the name of the game right now, and sustainability is figuring prominently in many of these conversations. Here’s how and why your brand should care about this trend. And ways to start strategizing around it. Sustainability is more than a buzzword,...
Europe’s Luxury Shops Struggle Sans Tourists
Recovery is on every brand’s mind – and they all want to come back in a big way. But what will Europe’s Luxury shops do sans tourists? Let’s see what digital consumer intelligence reveals about the situation and some takeaways that can benefit...
Contactless Payment Adoption is Accelerating
Although we may not be ready for widespread chip insertions, largely due to the fact that they are more fiction than science right now, contactless payment adoption is imminent. And there are a whole host of concerns to prepare for with this, as it doesn’t only...
Toilet Tissue Brand No. 2 Combats Butt Crumble & Wins Hearts
Consumers and brands are finding bright spots in what has been a dark time. One unlikely offering is an upstart toilet tissue brand that is taking a swipe at the big rolls! Let’s see why they’re generating buzz and what “butt crumble” is all about. There is a renewed...
