Instacart and Grocery Delivery Apps During a Time of Tremendous Growth and Challenges
Grocery delivery platform Instacart has experienced highs and lows within the last year largely due to an increase in demand for delivered goods during the pandemic and dissatisfied workers over undesirable pay and policies. We’ll explore those challenges and how...
Weaving Sustainability Into the Fabric of Business for a Competitive Edge
Smaller brands can beat out key players if they capture the (now) significant and growing consumer segment that really wants environmental change, by weaving sustainability into the fabric of your business for a competitive edge. With more than three million news and...
Brands Innovating Ahead of Consumer Curve
Emerging trends are coming at us quickly, and brands are fast to one-up each other as the stakes are high. Some brands are even innovating ahead of the consumer curve to set the pace for tomorrow’s trends. How do they know which direction to go? Are they just...
Taco Bell Targets Flexitarians with Plant-Based Partnership
The era of the flexitarian has arrived. Say goodbye to meat centered quick-serve restaurants and hello to plant-based chimichangas from Taco Bell. Vegan curiosity is the wave of the future and has grown steadily throughout the pandemic as more consumers are becoming...
Campaign Strategy Secrets: Manscaped Creates Community & Online Advocacy
Manscaped is not only a first mover in the men’s below the waist grooming category, but their savvy approach to brand awareness also ensures they stay at the top of consumers’ hearts and minds. Seizing upon white space in the male grooming sector, Manscaped launched...
Partnering Social Media Intelligence with Shopify Livestreams to Win in 2021
2020 was a wash for many businesses, but this year is starting off strong. Let’s see how brands are partnering social media intelligence with Shopify’s livestream functionality to win big in 2021! We have some compelling ground to cover, including:...
Identification des principaux leaders d’opinion : Les principaux leaders d’opinion auxquels les marques doivent être attentifs
Les marques doivent trouver des informations sur les principaux leaders d’opinion (KOL) et suivre ces informations en temps réel. C’est exactement ce que fait la fonctionnalité de connaissance du marché dans Quid. Ces informations exploitables, disponibles...
Identifizierung von KOL: Wichtige Meinungsführer, auf die Marken achten sollten
Marken müssen Daten zu Key Opinion Leadern (KOL) finden und in Echtzeit verfolgen. Und sie können dies ganz präzise mit Marktdaten in Quid. Die sofortigen und konkreten Insights können erheblichen Einfluss auf die Brand Awareness haben und zur strategischen...