Competitive intelligence is what savvy brands use to track how they stack up – and which competitors are new to the scene or gaining in a given space. Competitive intelligence monitoring isn’t just ‘nice to have’ – it’s mission critical. Leading brands know that staying on top of competitor and...
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On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give...
Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the...
When it comes to understanding your industry and the competitive environment within it, data analytics and social listening tools are your best defense against a crowded market. Everything you use to monitor your brand can be used to build a competitive analysis for a robust knowledge of the...
There’s no denying that social media has made the world a smaller place. Consequently, the news media and business enterprises have risen to the occasion to move at the speed of social. The great thing for brands is the vast amount of consumer and news media intelligence that is freely...
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Competitive intelligence feels like it should be intuitive, as every brand understands its own category and competitors, right? Not entirely. The reality is that most brands make lots of...
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