Competitive Intelligence Posts
Competitive Intelligence
Brand Health and Competitor Tracking Reveals Gaming Industry Intel
Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. And we’ll see data-driven decisions taking center stage soon enough. In fact, it’s already being used for brand health...

AnalysisCompetitive IntelligenceMarket Intelligence & Research
How to Do a Competitor Analysis: Complete Guide
How to Do a Competitor Analysis: Complete Guide

How to Do a Competitor Analysis: Complete Guide

Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. And there’s a definite art to it – which we’ll...

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