How to Conduct a Customer Analysis

How to Conduct a Customer Analysis

Brands hoping to create effective marketing strategies need to conduct – and consistently refresh – a robust customer analysis. And in this post, we’ll show you how that looks! Sportfishing doesn’t entail just walking up to an unfamiliar body of water and throwing a...
The Five Steps To Completing a Brand Audit

The Five Steps To Completing a Brand Audit

The top brands stay on top because they change over time, and this is due to their uncanny ability to understand consumer behaviors and react accordingly. Consumer trends, what’s in and what’s not, mutate and evolve. And a brand audit let’s you evolve right along with...
What is Share of Voice?

What is Share of Voice?

How much does your brand stand out in the market? Understanding your share of voice (SOV) is directly connected to your success as a brand not only presently, but in the future. We will break down some key intel relating to share of voice including: Defining what...
The Importance of Consumer Behavior

The Importance of Consumer Behavior

The world of commerce lives and dies at the whim of consumer behavior. Which products are bought and which campaigns are received favorably vs unfavorably boils down to what consumers think and feel. But what behaviors are driving these feelings and actions? Let’s...
Guide to Text Analytics

Guide to Text Analytics

Text analytics software is indispensable with the rise in online news and papers, along with social media. As a company, you need to sort and analyze all of it for accurate insights into your market and your audience. Thankfully, science and artificial intelligence...

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