How to Conduct A Thematic Analysis

How to Conduct A Thematic Analysis

At the speed of today’s market, brands need answers, and they need them fast. Decisions need to be made based on insights revealed through data to maintain upward momentum. And that’s where thematic analysis comes in! Brands are surrounded by data; however, roughly...
How to Build Better Market Understanding

How to Build Better Market Understanding

Our global marketplace undulates under a vast array of influences. It’s not enough to produce a killer product, and hope sales pour in. An accurate market understanding is necessary to inform every aspect of your brand, from innovation to marketing. To get the most...
A Comprehensive Guide to Benchmarking Analysis

A Comprehensive Guide to Benchmarking Analysis

Pretty much any data point can be used as a benchmarking metric. The key is to ensure that you measure your metrics against numbers that tell the same story. Social listening metrics are more straightforward here, whereas financial metrics may rely on ratios to tell...
How to Keep Up with Competitive Benchmarking

How to Keep Up with Competitive Benchmarking

There are many moving parts to tracking how your brand is performing across every type of media. When we add tracking our competitors into the mix, it can feel downright overwhelming. But that doesn’t have to be the case! That’s because it’s all about your mindset...

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