How to Create a Competitor Landscape Analysis Fast

How to Create a Competitor Landscape Analysis Fast

Competitive intelligence is all about sharpening your brand’s situational awareness. These days, if you’re not using everything at your disposal to elevate your market understanding of the players within your category, you’re toast. Innovative brands save themselves a...
Crisis Management Plan: 8 Steps to Success

Crisis Management Plan: 8 Steps to Success

A crisis is any event that causes disturbance to your business – and these potential crises vary in severity. When a major crisis occurs, it creates a situation that demands fast action with little to no room for error. For the sake of such occurrences, a crisis...
Competitor Analysis Template & How-To Guide

Competitor Analysis Template & How-To Guide

In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your...
Top Sentiment Analysis Tools in 2022

Top Sentiment Analysis Tools in 2022

As we head into the new year, it’s never been more important to keep an eye on consumer sentiment.  Understanding the sentiments driving consumer posts and purchasing decisions will be crucial as brands rethink their marketing strategies in 2022 – and we have some...
The Complete Consumer Behavior Analysis Guide

The Complete Consumer Behavior Analysis Guide

  Consumer behavior is a mystery at best sometimes, however savvy brands globally are harnessing the power of consumer behavior analysis to guide them in complex decision making. More specifically, they tend to focus on: Filling Knowledge Gaps Identifying Emerging...
How to Do a Competitor Analysis the Right Way

How to Do a Competitor Analysis the Right Way

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. Brands that don’t exert much effort here – or none at all – are driving a car on three...
Performance Benchmarking: 8 Keys for Success

Performance Benchmarking: 8 Keys for Success

Performance benchmarking involves tracking a series of metrics that connect back to a brand’s goals for the month, quarter or even the year. These metrics offer a tangible way to measure a brand’s successful consumer outreach efforts and to also identify challenges...

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