When Competitor Analysis Isn’t Accurate

When Competitor Analysis Isn’t Accurate

Competitor analysis is crucial to brand domination – but only if your insights are accurate. Without social media sentiment analysis you’re likely to act on half-truths. Here’s why. Cold, hard metrics don’t tell you enough If you’re not using...
Two Disruptions That Will Happen in Your Niche

Two Disruptions That Will Happen in Your Niche

Like a broken clock is right twice a day, all brands are subject to two eventualities they can’t escape. The good news is, survival is simply a matter of preparation. The two unavoidable disruptions No matter your niche, at some point you’ll be caught off...

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