Selon Deloitte, les revenus ultérieurs des nouveaux médicaments suivent généralement la trajectoire fixée lors du lancement. Et environ 70 % des médicaments qui n'atteignent pas leurs objectifs de lancement continuent de ne pas les atteindre par la suite. En revanche, environ 80 % de ceux qui...
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Les images influent beaucoup sur la perception que les consommateurs ont de votre marque. Et l'analyse d'images vous aide à avoir un aperçu sur la façon dont votre marque gagne du terrain en ligne. Avec des millions d'images partagées chaque jour sur les réseaux sociaux, il y a de fortes...
Consumer behavior is unpredictable, and many brands struggle to keep pace with their fluctuating needs and wants. This struggle is compounded by an ever shifting geopolitical landscape that can result in a loved brand being outed by more relevant offering - or one that seems to come out of...
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Bildtext: 7 Schlüssel zum Erfolg bei der Markteinführung von Medikamenten Laut Deloitte folgen die späteren Einnahmen für neue Medikamente in der Regel dem Verlauf, der bei der Markteinführung...
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