Top Sentiment Analysis Tools in 2022

Top Sentiment Analysis Tools in 2022

As we head into the new year, it’s never been more important to keep an eye on consumer sentiment.  Understanding the sentiments driving consumer posts and purchasing decisions will be crucial as brands rethink their marketing strategies in 2022 – and we have some...
The Complete Consumer Behavior Analysis Guide

The Complete Consumer Behavior Analysis Guide

  Consumer behavior is a mystery at best sometimes, however savvy brands globally are harnessing the power of consumer behavior analysis to guide them in complex decision making. More specifically, they tend to focus on: Filling Knowledge Gaps Identifying Emerging...
How to Do a Competitor Analysis the Right Way

How to Do a Competitor Analysis the Right Way

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. Brands that don’t exert much effort here – or none at all – are driving a car on three...
Consumer Research: A Secret Weapon for Marketers

Consumer Research: A Secret Weapon for Marketers

Consumer research is how impactful marketing is done consistently. Otherwise, many brands fall in the long line of copycats or, worse, bore their audience to tears. Your marketing is the public personality of your brand. And if you want to capture and keep your...
Performance Benchmarking: 8 Keys for Success

Performance Benchmarking: 8 Keys for Success

Performance benchmarking involves tracking a series of metrics that connect back to a brand’s goals for the month, quarter or even the year. These metrics offer a tangible way to measure a brand’s successful consumer outreach efforts and to also identify challenges...
NetBase Product Line

Premier social media analytics platform

Tailored platform for growing businesses

Expand your social platform with LexisNexis news media

The power of social analytics for your entire team

Customer experience analytics platform

Out-of-the-box integration with other data sources

Actionable data to drive your business decisions

AI, Image Analytics, Reporting Tools & more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions