What is Competitor Analysis in Marketing?

What is Competitor Analysis in Marketing?

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s...
Risk Analytics: A Quick Guide

Risk Analytics: A Quick Guide

Risk analytics helps brands determine the magnitude of underlying uncertainties they face. These uncertainties could be economic, regulatory, financial, technological, and political, and they threaten the business operations, placing the entire company at risk. Let’s...
A Guide to Sentiment Analysis

A Guide to Sentiment Analysis

Emotional decisions go beyond a mere, ‘I want it.’ And so does a thorough sentiment analysis. It breaks down the hidden emotional messaging behind consumers’ posts so you can effectively target them with information that resonates – down to the psychological...
Consumer Research: A Secret Weapon for Marketers

Consumer Research: A Secret Weapon for Marketers

Capturing and keeping your audience’s attention means you must read the room and give them something clever and relevant to engage with. Your marketing is the public personality of your brand, after all. And brands that just copy others in their space are not...
Top 8 Customer Intelligence Platforms for 2022

Top 8 Customer Intelligence Platforms for 2022

Customer intelligence platforms take the guesswork out of the consumer mindset equation. A robust platform ensures you understand what consumers love and the improvements they want to see from your products, removing assumptions from every part of your organization....

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