Can Social Sharpen Campaign Messaging?
Kimberly Surico |
 04/01/14 |
< 1

Sharpen Campaign Messaging ResourcesWhat message about your product is going to work best to move a prospect along the path to purchase? For everyone working on marketing campaigns, that’s always a tough but essential question to answer. Whatever you’re trying to accomplish—create awareness, change perception, prompt consideration—you want to base your campaign on the message that’s going to connect with consumers.

Social analytics can help you find it. By providing insight into consumers’ opinions, emotions and behaviors, social analytics can help you craft messages that show consumers you understand them. From there, it’s a shorter step to convincing them that you also understand their needs, and that your product meets them.

Our latest paper is all about using social to craft powerful messages. It covers such steps in the process as:

  • Step 1: Identify Key Assumptions
  • Step 2: Formulate Questions
  • Step 3: Analyze the Online Conversation for Themes, Emotions and Behaviors, Sentiment and Gender
  • Step 4: Find Insights
  • Step 5: Use Insights to Sharpen Campaign Messaging

To show how it works, we use the men’s shaving and grooming category as an example and describe how social can help companies in that vertical understand consumers and craft sharper messages.

You can download the complete paper here.

Join The
15,723 People
Who have subscribed to our blog

Sign up to receive the latest updates

Premier social media analytics platform

Expand your social platform with LexisNexis news media

Power of social analytics for your entire team

Media analytics and market intelligence platform

Enrich your media analytics with social data

Social media benchmarking
and competitive intelligence

Data streams & custom KPIs for advanced data science

AI, Image Analytics, Reporting Tools & more

Out-of-the-box integration with other data sources