I am just wrapping up an insanely busy week at SXSW 2012. If you haven’t already seen what NetBase has been up to, check out our infographic on Mashable here, our exclusive  analysis on the social media chatter at the show for AdWeek, and further commentary on our infographic research and our new product offerings on InformationWeek. Whew! What a week! Consider this my humble apology for only now getting to blogging about the past two Wall Street Journal Sentiment Tracker topics.  So – without any further delay, let’s get to the Sentiment Trackers:

It’s been said before (and I’m sure it will be said again) but I am not a huge football fan – however, judging by the topics of choice for the Wall Street Journal Sentiment Tracker (Super Bowl and Tom Brady’s wife), it might be time that I finally start paying close attention. When the March 10th of the WSJ Sentiment Tracker focused on Peyton Manning, I let the social media response educate me further on this football superstar. Judging from posts on Facebook and Twitter, I should be a big fan: 34% of fans expressed love and respect for Manning and 21% were angered by the Colts’ decision to let him go. Check out the breakdown below:

 And for those of us who are not quite so sports-centric (read: me) – the March 18th installment of the WSJ Sentiment Tracker took a look at response in  social media to Britannica closing the books on production after over 2 centuries in business. 25% of the chatter pulled from Twitter and Facebook over the week reflected nostalgic sentiment – and I am certainly smack dab in the middle of that category. Growing up, I was never allowed to watch TV, so I spent much of my free weekend time with my nose in a book – not the coolest thing ever, but I guess I can make an exception to fess up in Britannica’s final hours. See some of the trips down memory lane below – and feel free to put yours in the comments!

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