Are you looking to increase visitors to your website, gain awareness of your brand and generate engagement with your audience? Consider turning toward a content marketing strategy. Why? Content marketing is well intertwined in the SEO landscape today – with quality content being a prominent factor for search engine visibility. In particular, infographics can be leveraged for brand and SEO gain.
You may think the infographic realm seems a bit saturated at times, and you are not alone. I challenge you to consider the success and tips for infographic ideas below. Well-thought-out infographic topics, quality material and proper execution can be key to an engaging content piece as part of a successful content and SEO strategy.
Infographic Topic Importance & Points to Remember
The most important key to success is selecting a compelling topic or idea for your infographic, as it lays the foundation for your content strategy. If the infographic topic highly appeals to your audience, then it has a strong chance of getting shared, linked to and promoted across social networks and relevant websites – all while generating awareness for your brand.
While you may naturally lean toward infographic topics that directly relate to your brand or product offering, this may not be the most successful route for meeting your content marketing goals. In my experience, it’s best to find an infographic topic that loosely relates to your brand or product offering but closely relates to your audience.
Keep in mind – infographic topics that do not directly reflect your brand’s product or service offering does not mean they won’t have potential for brand awareness. The infographic can include your brand name and logo (at the end, typically) as the creator of the infographic. People will still associate your infographic’s influence with your brand.
Brainstorming Infographic Ideas: Audience Listening, Keyword Research & Outside of the Box
There’s no sugar-coating the fact that it can take a few brainstorming sessions and even concept battling with your peers to unearth great infographic ideas. (Just remember, the end result will make it all worth your while!) To get the ball rolling, start thinking of fun topics – yes, even completely unrelated to your company – that tie in with your industry somehow. Work in B2B? Consider a topic that makes fun of phone meetings, for example, if you seek to make your audience laugh.
Audience listening can be a highly effective component for ideating infographic topics. Is there a trending topic that your audience is eager for more information or simply excited to discuss? Is there a current topic stirring much debate or controversy? Or, is there a buzzing topic in which a comedic representation would give your target audience a good laugh?
With audience listening, the brainstorming process is taken outside your office bubble and into the dynamic world of online and social media. NetBase is a powerful social listening tool we use to find these audience insights.
Performing keyword research is also highly beneficial when selecting infographic ideas. Once you brainstorm and have a list of loose infographic topics, see what exact phrases are being searched around those ideas. You may even find some new ideas or fine-tune your current ones.
Ultimately, don’t be afraid to dive into a sea of non-conforming infographic ideas. To truly get your “gift that keeps on giving,” you have to start with a winning idea! Once you’ve honed your infographic topics, the second component of successful infographics is development and execution. Stay tuned for part two of this blog post, How to Make an Infographic Successful.
A version of this article first appeared on internetmarketinginc.com.
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