Barbie is undeniably a hit in movie theaters, grossing $162M USD in its opening weekend alone. This success did not happen spontaneously, though. In the months leading up to its release, the film made brands’ dreams come true with momentum-building promotions that...
B2C companies have been using social intelligence for a while now, and as business interactions become more personalized, B2B marketing teams have been wisely adopting B2C tactics. It's all about being data-driven, agile, and empathetic in the B2B world—and it’s...
Competitive intelligence software equips businesses with the tools and insights to navigate a highly competitive market. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market...
There are always shifting trends and technological advances happening, and our updated social media tools list captures them. They showcase corresponding social analytics that offer the most powerful insight options available for your social media strategy! Which...
Since the emergence of social media, access to consumer opinions and sentiments has become considerably more manageable. And it’s more critical than ever to measure social sentiment, as it changes frequently and sometimes overnight. Sentiment analysis should be a...
Leading companies cover their bases by staying on top of news about their competitors and the market. This tactical intelligence informs strategic decision-making and helps brands rise like cream to the top. And you can too! Competitive intel is not just "nice to...
Your marketing reflects your brand’s public image, and imitating others in your industry will not make you stand out or be memorable. Let’s guarantee that you do not become part of that group! It’s crucial to be aware of your audience’s needs and offer something...
The financial services industry is rapidly evolving due to technological advancements and changing consumer preferences. These shifts impact lending and brokerage processes like never before. What’s a brokerage firm to do? Well, our Impact of Technology on...
Whether your brand is a novice in business intelligence or a seasoned player, competitor tracking is crucial for gaining comprehensive market intelligence. Brands that neglect to undertake this task or invest minimal effort aren’t operating with the complete...
As the first quarter of 2023 hurtles by, it’s a good time to catch up with what other brands have been up to. It’s what the best performers do: According to Emerald, 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their...
Social media analytics is made up of layers contributing to the greater whole. And one super critical layer is audience analysis. Why is this specific layer so important? Well, you can’t take meaningful action if you don’t understand social conversations. And you...
We're excited to share top-performing commercials that aired during Super Bowl LVII®, the hottest event of the year for advertisers. The data looked into the regions and demographics from a total of 5.8 million social media posts and 331 billion impressions from...
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