Take Your Brand Further with Pokemon Go
One of the best advantages of real-time social media listening is the ability to spot and leverage trends as they’re emerging. As Pokémon GO is one of the hottest trends sweeping social right now, let’s see what the data says – and how brands can put it to...
Rio 2016: Social Media Disaster or Golden Opportunity?
The 2016 Rio Olympics have already produced a host of reputation management nightmares, from highly contaminated water to the handling of the Russian doping scandal and everything in between. As with any major international event, we can’t resist getting the...
Visual Listening – More Than a Trend
I recently sat down with NetBase senior product marketing manager, Anna Startseva for an ongoing conversation on the future of analytics. Sean: Looking back, what are your thoughts on how far social media analytics has come? What does this say for the future of the...