Sean Chauhan, Author at NetBase Quid

What Does the Voice of the Consumer Tell Us About the iPhone 7?

by Sean Chauhan | Oct 5, 2016 | Marketing, Sentiment Analysis

It takes major confidence to unveil a new product model with an updated feature that completely dismisses previous models – and Apple certainly has confidence. The new iPhone 7 wireless AirPods are an innovative change, but may strike consumers as the brand exploiting...

Take Your Brand Further with Pokemon Go

by Sean Chauhan | Aug 11, 2016 | Marketing

One of the best advantages of real-time social media listening is the ability to spot and leverage trends as they’re emerging. As Pokémon GO is one of the hottest trends sweeping social right now, let’s see what the data says – and how brands can put it to...

Rio 2016: Social Media Disaster or Golden Opportunity?

by Sean Chauhan | Aug 2, 2016 | Marketing, Social Monitoring

The 2016 Rio Olympics have already produced a host of reputation management nightmares, from highly contaminated water to the handling of the Russian doping scandal and everything in between. As with any major international event, we can’t resist getting the...

Visual Listening – More Than a Trend

by Sean Chauhan | Jul 19, 2016 | Marketing

I recently sat down with NetBase senior product marketing manager, Anna Startseva for an ongoing conversation on the future of analytics. Sean: Looking back, what are your thoughts on how far social media analytics has come? What does this say for the future of the...

3 New Ways to Define Audiences Using Our Social Listening Tools

by Sean Chauhan | Jul 1, 2016 | Tools, Trends

Consumers want marketers to appeal to them on a personal level, meaning marketers must use social listening tools to get to know them. The challenge, sometimes, is finding meaningful information within the confines of tweets alone – or it used to be. We regularly...