25 Influential US Women on Twitter
Social media is THE place to get recommendations for products, test the social waters of opinion and discover emerging trends among consumers. Monitoring it for influencer marketing strategy is vital for knowing which way the wind blows – especially when preparing for...
The Top Business Intelligence Priorities for Brands Worldwide
Every business is global these days – the pandemic and accelerated digital transformation has seen to that. Connecting with customers requires brands have clarity around top business intelligence priorities and solid consumer market research backing up their...
25 Entertainment Key Opinion Leaders to Watch
Key opinion leaders are critical to identify when dissecting what consumers want in a given industry. These KOLs are experts in their profession, and they have consumers’ ears – and oftentimes their hearts too, which is why brands should be paying attention. Using...