We're sure that if we asked you to name the top social media platforms, you'd say something like Facebook, Instagram, or Twitter. And you'd be right. But there are other social media platforms to consider, especially when marketing in different regions and parts of...
Being a successful marketer means understanding consumer behavior. And brands that do, tend to win the applause of their target audience and increase their brand health, share of voice, and ROI. Savvy companies globally harness the power of customer behavior...
Von seinen bescheidenen Anfängen als Einhaltungsproblem in der zweiten Hälfte des letzten Jahrhunderts hat sich die Patientenengagement zu einer Supermacht entwickelt, die die Gesundheitsergebnisse verbessert, die Gesundheitskosten senkt und die Zufriedenheit mit...
Controversial is a great way to describe AI and its present place in our world. It can be a helpful tool in almost any industry—but how do consumers feel about the various applications of AI that are evolving? Only time will tell, but we can find indicators in...
Die Positionierung Ihrer Marke für eine maximale Wirkung bei den Verbrauchern im Internet ist unerlässlich, was bedeutet, dass Sie Ihre Aktivitäten prüfen müssen. Ein Social Media-Audit hilft, Zeitverschwendung zu beseitigen und es steigert den ROI, indem es auf...
Si vous vous sentez un peu hésitant à propos de vos activités en ligne, cet article sur l'audit des médias sociaux est fait pour vous. Nous avons tout ce dont vous avez besoin pour vous aider à rester au top des métriques qui comptent ; des éléments essentiels pour...
With an array of innovative product enhancements launched this year, we would like to pause for a moment before charging into 2023 to summarize them—and to ensure that our customers have a chance to explore each! There are so many new features specifically designed...
The patient experience is increasingly being used as a measure of healthcare quality, alongside patient safety and clinical effectiveness. In the US, healthcare organizations are finding ways to deliver “superior patient experience” with the metric being weaved...
With so much consumer and market data available on social media, the modern brand has a unique opportunity to learn about its target customer. And knowing how to create a social media analytics report is an important part of this process! To achieve its goals, the...
Billions of people have become heavily reliant on social media as their primary form of consuming news, and with this comes the increased threat of mis-/dis-/and malinformation (MDM) becoming part of everyday life. Virality of misinformation can spread simply from...
Social media monitoring and social listening are part of the broader social intelligence discipline, a couple of branches on the consumer and market intelligence family tree. Understanding the difference between the two is important in setting the whole course of...
KOLs have been in the industry for a good bit of time and have created solid reputations for really knowing their stuff. A nod from a key opinion leader can direct lots of attention - and, so too, can a frown. Key Opinion Leaders (KOLs) are leading voices in a...
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