Welcome to Next Gen AI: Helping Brands Predict Trends
There are so many ways social analytics helps brands win, though some of those ways are much more exciting than others. Customer care is a must, of course – but it’s pretty boring to talk about. Not so with trends. When we see next generation AI helping brands...
How Consumer & Market Intelligence Can Cut Uber’s Costs
Uber is beating projected growth expectations to the joy of investors, but there’s a catch. A couple of catches actually. Uber’s spending is significant, and its profitability is based on adjusted EBITDA. Consumer and market intelligence can cut Uber’s operating...
Burger King Wins CPG Gold with Mold
Burger King did something crazy last week – crazy like a fox. By showing its burger become super gross over time, it created buzz that has to be leaving competitors clamoring for a taste of BK’s online savvy. How did the king of burgers come up with an idea the...
