Mike Baglietto, Author at NetBase Quid

Monitoring the News Cycle for Travel Industry Sentiment Shifts

by Mike Baglietto | Sep 25, 2020 | Market Intelligence, Media Intelligence, Sentiment Analysis, Trends

Consumer sentiment is influenced by the news cycle, and hotel and entertainment brands will want to track which way the wind is blowing. Specifically, they’ll want to compare how news media articles match up with what consumers are saying. We will discuss what news...

How These Brands Caught the DTC Trend Ahead of the Rush

by Mike Baglietto | Sep 16, 2020 | Customer Experience, Market Intelligence, Trends

There were a good number of brands that were on top of the direct to consumer (DTC) trend ahead of being compelled to digitally transform in 2020 due to COVID. How did they anticipate this need and how can your brand anticipate the next one? Consumer and market...

How to Conduct a Social Media Audit

by Mike Baglietto | Sep 10, 2020 | Social Analytics, Social Media Intelligence

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social...

Making Informed Predictions Around Emerging Trends

by Mike Baglietto | Sep 3, 2020 | Market Intelligence, Social Media Intelligence, Trends

At this point in the year, the one trend that has remained steady is this: anything goes. As some trends moved to the back burner and new ones came on unexpectedly, brands have had their hands full making informed predictions around emerging trends. We’ll explore why...

Market Research Uncovers First Mover Opportunities

by Mike Baglietto | Aug 26, 2020 | Market Intelligence, Social Analytics

Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it. Let’s see how consumer and market intelligence reveals these instances, and a few brands that have been nimble...