Kimberly Surico, Author at NetBase Quid

25 Influential UK Women on Twitter

by Kimberly Surico | Sep 23, 2020 | Influencer Marketing, Social Listening, Social Media Intelligence

Consumers rule online, but they move in waves, following each other’s lead and that of influencers who have earned their respect. Your brand needs to use social media monitoring to identify relevant influencers for this reason alone, as influencers are essential to...

Social Listening: What, Why & How

by Kimberly Surico | Sep 20, 2020 | Social Listening

Many brands are keen on capturing ‘social insight’ but aren’t really sure of what they should be looking for in a social listening tool. And if this describes your brand, you’re in good company. Wondering how social data is captured and applied? And maybe you’re even...

Brands Helping Families Meet New Back-to-School Challenges

by Kimberly Surico | Sep 17, 2020 | Consumer Intelligence, Education, Media Intelligence

With the much-anticipated school year upon us, families are once again facing another set of challenges. Teachers and administrators are also having to operate on a new playing field at full capacity. That said, there are sure to be a lot of lessons to be learned over...

Quid Social for the Competitive Intelligence Win

by Kimberly Surico | Sep 11, 2020 | Competitor Analysis, Market Intelligence, Social Media Intelligence

Competitive intelligence is any bit of intel that gives your brand an edge over the competition. And having a large dataset of social conversations and the ability to slice and dice the data to get to the roots of trends or brand shortcomings is indispensable in...

Ten Martech Tools That Brands Must Have

by Kimberly Surico | Sep 4, 2020 | Market Intelligence, Marketing

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most...