Big Brands Suffering Substantial Losses & Ignoring Social Insight
If one word sums up the past year of business, it’s change. Social insight clearly called for a pivot to ecommerce prior to COVID-19 and those who listened were able to adapt and succeed when the pandemic took hold. Others who stayed stuck on in-store sales and...
Social Listening: What, Why & How
You’re likely here because you’re searching for an overarching view of the social listening landscape. You’ve found the right place. The process of capturing, aggregating and analyzing social data requires a bit of explanation, as does how to...
Why Enterprise Social Listening is a Worthwhile Investment
Even before the events of 2020, understanding what your consumers wanted was crucial to any brand, as consumer needs and wants have always been a moving target. The effects of the pandemic have further altered consumer behavior, making it all the more volatile, and...
