25 Gen Z Influencers on Instagram
Influencer marketing is growing, with an average return of $5.20 on every $1 spent. And it has become the top way to reach Gen Z, as 74% of this group spend five hours or more online per day. And with a combined total of $44 billion in buying power, brands need to be...
5 Branded Promotions on TikTok that Took Off
TikTok is the social network for brands to connect with Gen Z, Millennials and any segments seeking to decompress by watching videos (read: everyone). So, it shouldn’t be surprising that many brands are experiencing viral success from it. But that success...
‘Twas The Night Before Switching To NetBase Quid
‘Twas the night before switching our consumer and market intelligence tool, Finally finding transparency for our data pool. We were switching to NetBase Quid! The timing was right, Our brand’s efforts deserved this top-notch insight! “What made you choose...
