Julia Klein, Author at NetBase Quid

Nostalgia Marketing Resonates with Consumers During Tough Times

by Julia Klein | Dec 30, 2020 | Consumer Intelligence, Marketing, Marketing|Trends

It is well known that everyone enjoys reminiscing on happy memories. However, due to the pandemic and a tumultuous year overall, many people have been reminiscing about the past to escape the uncertain times of the present. This is exactly why many marketers are...

Huda Beauty Is an Influencer Marketing Success Story

by Julia Klein | Nov 6, 2020 | Consumer Intelligence, Influencer Marketing, Social Media Intelligence

Huda launched her brand, Huda Beauty, in 2013 with the help of her sisters, and the brand practically exploded overnight due to Huda’s online fanbase from her blog and social media channels. Huda Beauty’s Instagram is an Influencer Marketing success story since the...

Competition Saturating the Sparkling Water Market

by Julia Klein | Oct 19, 2020 | Competitor Analysis, Consumer Intelligence, Market Intelligence, Marketing|Trends

The popularity of sparkling water over the last few years can be attributed to the rise of health consciousness among consumers, as well as the trendiness, refreshing flavor, and availability of these beverages. Due to the decreased sales and consumption of soda in...

Nostalgia Marketing Resonates with Consumers During Tough Times

Competition Saturating the Sparkling Water Market

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