What Are KOLs and How Can They Help You?
KOLs or Key Opinion Leaders are making waves in every industry – and if you’re unsure of why that is, or even what they are, this post is for you. We’ll share examples of KOLs in action and how they can help brands win in a crowded market. To that end, we’ll explore...
The Difference Between Consumer Insights & Market Research
There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from...
Managing a Crisis with Quid Social
Managing a crisis before it hits is ideal – and this is an option with Quid Social. We’ll show you how to analyze a crisis and ways to uncover potential threats to brand reputation, so you can plan ahead and be ready. More specifically, we’ll review:...
