Harvey Ranola, Author at NetBase Quid

Consumer & Market Intelligence Supports Early Holiday Sales

by Harvey Ranola | Oct 8, 2020 | Consumer Goods, Consumer Intelligence, Trends

Back in the early days of the pandemic, consumers rushed to ecommerce solutions like bears to honey. And with the holiday shopping season fast approaching, the big ecommerce retailers are shaking things up with earlier sales that’ll take COVID-induced pressure off of...

Emerging Advertising Opportunities for Brands, as eSports & Gaming Go Mainstream

by Harvey Ranola | Sep 28, 2020 | Market Intelligence, Marketing, Trends

Traditional ‘in-game’ advertising opportunities have taken a long pause thanks to COVID-19. Fortunately though, there are emerging advertising opportunities for brands as eSports and gaming become available on mainstream channels. Filling in a variety of gaps...

Online Social Gatherings Become Lifeline for Brands & Consumers

by Harvey Ranola | Apr 6, 2020 | Covid-19, Social Listening, Trends

Amidst the Coronavirus pandemic, a new wave of internet use is upon us. Everyone from office managers to yoga instructors are turning to teleconferencing platforms and social media apps to keep business going. As people shelter in place, consumers are using the...

eLearning Challenges Homebound Families Face & Solutions Smart Brands are Offering

by Harvey Ranola | Mar 27, 2020 | Covid-19, Marketing, Social Media Intelligence

What can companies learn from the eLearning challenges that homebound families are facing? Smart brands can use this information to offer solutions and build their consumer base. With schools around the country closed due to Coronavirus, many institutions are handling...

How Will Advertisers Reach Sports Fans with The World Stuck Inside?

by Harvey Ranola | Mar 20, 2020 | Covid-19, Marketing, Social Listening, Social Monitoring

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing...