2018 Social Intelligence Report: Eye on the Consumer Packaged Goods Industry
The consumer packaged goods (CPG) industry is expected to reach more than $760 billion by 2020 – and that’s just in the U.S. Globally, generational shifts and spending patterns mean CPG brands are poised for massive success – but only if they move with the times and...
Social Sentiment and the Travel & Hospitality Industry – Our Newest Report
Social sentiment is a powerful tool for all brands, but especially for those in industries like Travel & Hospitality, where peer recommendations are so high. Here’s what we learned in compiling our latest industry report. Travel & Hospitality by the Numbers...
Social Analytics Strategy: The Best Practices of the World’s Most-Loved Brands
Modeling your strategy after a brand with the type of success you want is smart. What might that entail in 2018? The NetBase 2018 Global Love List Best Practices Guide shares the key strategies the world’s most-loved brands use to stay on top. Give Your Audience What...