Elvis Lieban, Author at NetBase Quid

Will the UK Sugar Tax Curb Cravings?

by Elvis Lieban | Aug 27, 2018 | Social Media Intelligence

With rising levels of obesity and tooth decay, the UK added a sugar tax to soft drinks, making the fizzy beverages more expensive, by degrees, based on their sugar levels. But beyond making consumers angry, will this actually curb cravings? It’s certainly created some...

2018 Social Intelligence Report: Eye on the Consumer Packaged Goods Industry

by Elvis Lieban | Aug 20, 2018 | Social Media Intelligence

The consumer packaged goods (CPG) industry is expected to reach more than $760 billion by 2020 – and that’s just in the U.S. Globally, generational shifts and spending patterns mean CPG brands are poised for massive success – but only if they move with the times and...

Social Sentiment and the Travel & Hospitality Industry – Our Newest Report

by Elvis Lieban | Aug 8, 2018 | Sentiment Analysis

Social sentiment is a powerful tool for all brands, but especially for those in industries like Travel & Hospitality, where peer recommendations are so high. Here’s what we learned in compiling our latest industry report. Travel & Hospitality by the Numbers...

Social Analytics Strategy: The Best Practices of the World’s Most-Loved Brands

by Elvis Lieban | Aug 1, 2018 | Social Analytics

Modeling your strategy after a brand with the type of success you want is smart. What might that entail in 2018? The NetBase 2018 Global Love List Best Practices Guide shares the key strategies the world’s most-loved brands use to stay on top. Give Your Audience What...

A Story of Social Sentiment – World Cup Wrap-up

by Elvis Lieban | Jul 18, 2018 | Sentiment Analysis

Now that the month-long journey of the World Cup has come to a close, where do fans, the teams, and FIFA sponsors stand? Let’s take one last look at the social sentiment surrounding “futball’s” biggest event. Winning Sponsors We’ve followed the 12 World Cup sponsor...