Carol Feigenbaum, Author at NetBase Quid

Amtrak App Captures Emerging Consumer Safety Concerns

by Carol Feigenbaum | Sep 18, 2020 | Consumer Intelligence, Customer Experience, Social Media Intelligence

As consumers continue to get out and interact with their favorite brands, their safety radar is on high alert. Consumers are taking note of which brands are taking their safety seriously – which is fueling brand loyalty for brands getting it right. Here we’ll...

Social Listening Captures Consumer ‘Me to We’ Mindshift

by Carol Feigenbaum | Sep 9, 2020 | Sentiment Analysis, Social Listening

Consumers are calling brands to action, and there has been a significant cultural shift from “I’ language to “we,” and with it, a social solidarity with brands matching their values. Many brands have learned to listen to this seismic shift using social listening. And...

Quid Social Protects Brand Health

by Carol Feigenbaum | Sep 2, 2020 | Consumer Intelligence, Market Intelligence

There are lots of dangers on and offline for brands, and staying ahead of them in our fast-paced digital world can feel impossible many days. Quid Social to the rescue! It protects brand health in a multitude of ways – and we’ll explore a few of them...

Cutting the Fat from Your Martech Stack

by Carol Feigenbaum | Aug 25, 2020 | Customer Experience Management, Marketing, Tools

When it comes to auditing your current Martech Stack, brands need to be organized, decisive and prepared to cut the fat. There’s often a good bit of personal investment wrapped up in specific tool choices, so outlining clear criteria for inclusion (or exclusion)...

Why Brands are Consolidating Their Martech Tool Stack

by Carol Feigenbaum | Aug 18, 2020 | Market Intelligence, Marketing, Social Analytics, Social Media Intelligence

Every brand has a marketing stack, aka Martech Tool Stack that they use to run campaigns and track measurable marketing outcomes. But not every brand has a good handle on what these tools are. This is something many brands are realizing as they strive to consolidate...