We’re excited to unveil NetBase PowerTags – a new enhancement to give you the flexibility for powerful storytelling. PowerTags enable you to assign meaning, so you can work smarter right inside NetBase.

NetBase has always allowed you to hear consumer voice with unlimited access to posts as well as understand industry trends with our broad Themes. Now, we are giving you the power to assign to individual posts unique meaning so you can revisit them whenever you want.

Excited? Intrigued? – read on to hear what it means for your business.


Develop Creative Ideas Faster

As more brands and agencies turn to social to find ideas for their next creative or campaign, we want to make it easier for you to take note of interesting posts similar to how you would brainstorm your next big idea, so you can come back and explore them later. In Stream view, simply create a custom tag (or many tags) for the posts you’d like to mark or review with information you want to note. You can review all your tagged posts whenever you need to by filtering on the tag.


Build Your Own Custom Analyses

Going a step above and beyond tagging a few posts for creative ideas, you can now compare PowerTags on a whole topic or several topics at once. For example, if you want to analyze how people feel about several different products, you can tag the topics with your custom tags and create Themes based on each tag. Then in the Crosstab, use those themes to filter on tagged posts for your custom analysis. This way, you can see what proportion of the conversation has your uniquely assigned attributes.

Read more about the new Power Tags here.

Give the new PowerTags a try and tell us what you think in the comments below.

Premier social media analytics platform

Expand your social platform with LexisNexis news media

Power of social analytics for your entire team

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

Actionable data to drive your business decisions

AI, Image Analytics, Reporting Tools & more

Out-of-the-box integration with other data sources