10 Types of Market Research To Power Your Marketing

There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! First, let’s explore why social listening should be at the...
Listening for What Moves the MENA Audience

Listening for What Moves the MENA Audience

2020 was a year of learning and disruption for all of us. Retail businesses had to learn a new way to reach consumers. The Food & Beverage industry had to find a way to do without dine-in. The Tourism industry figured out virtual tours. Pretty much everyone jumped...

Best Social Media Monitoring Software for 2021

Best Social Media Monitoring Software for 2021

The average social media accounts held by a person today is 8.8 per person. That’s up over 83% since 2014. With all that online chatter, it’s become priority number one for brands to have social media monitoring software. Having the right one can save time and money...

How Brands Can Shape a Message on Social Media

How Brands Can Shape a Message on Social Media

Staying on top of social media messaging is a challenge for any marketer. It doesn’t matter if you’re coming fresh off the heels of a killer campaign; you’ve got to be able to read into new circumstances and get back in the batter’s box. And a water-tight social media...

Eight Ways to Use Competitive Analysis Effectively

Eight Ways to Use Competitive Analysis Effectively

Growing up, many of us were compelled to mind our own business. Well, in today’s market climate, minding the competition’s business – is your business. That’s because competition analysis yields insights that gives your brand a tremendous leg up in its...

What is Earned Media and How Does a Business Use It?

What is Earned Media and How Does a Business Use It?

Brands need media traction; otherwise, nobody would know who they are and what they do. Before the days of social media, press releases were one of the primary methods of generating earned media. Nowadays, social media users like, comment, and share posts about brands...

NetBase Quid’s 7th Annual Top-Loved Global Brands List!

NetBase Quid’s 7th Annual Top-Loved Global Brands List!

Understanding consumer emotion is at the top of every brands’ “must understand” list – and if it’s not it should be! The global brands in this report have the pulse of consumers in their respective industries and it shows. For the seventh year in a row, we’re excited...

Ten Effective Examples of Positive Brand Association

Ten Effective Examples of Positive Brand Association

Brand association is all about reinforcing positive attributes about your brand and helping them take hold in the mind of the consumer. Ideally, a positive brand association will elicit an emotional response from your customers that causes them to reach for your brand...

Emerging Themes as We Return to School & Work

Emerging Themes as We Return to School & Work

Whether you are a brand intelligence wizard or just getting a grip on consumer and market intelligence, a grasp of emerging trends is always the next step forward. Why is that? Because emerging trends and themes always define the future, and brands and institutions...

How to Conduct a Customer Analysis

How to Conduct a Customer Analysis

Brands hoping to create effective marketing strategies need to conduct – and consistently refresh – a robust customer analysis. And in this post, we’ll show you how that looks! Sportfishing doesn’t entail just walking up to an unfamiliar body of water and throwing a...

CBD Consumers Defy Age Assumptions

CBD Consumers Defy Age Assumptions

CBD is the ingredient of the month right now – the year, in fact. Wherever you look, CBD-infused items are popping up. The opportunities for food and beverage businesses in the CBD realm are incredible, and there are key audiences they’ll want to pay to close...

NetBase Quid Announces Zapier Integration and 3,000+ Apps!

NetBase Quid Announces Zapier Integration and 3,000+ Apps!

Brands have exceedingly vast quantities of consumer and market intelligence at their disposal these days. Making sense of it all in a meaningful way poses a challenge – one that we strive to solve for you, as evidenced by our platform and by our latest partnership...

How to Create a Subreddit in 5 Easy Steps

How to Create a Subreddit in 5 Easy Steps

When it comes to social media, everyone seems to be on Instagram or Facebook. However, Reddit is growing quickly. With 330 million active daily users, becoming active there is essential, and knowing how to create a subreddit is as well! We’ll explore how to do that...

What is Image Analysis, and How Can it Grow Your Brand?

What is Image Analysis, and How Can it Grow Your Brand?

Millions of images are uploaded to social media every day, and chances are, there are quite a few that feature your brand logo. However, many of these photo posts often don’t include explicit brand mentions in the text. That means that if your brand is missing these...

A Primer on Media Monitoring

A Primer on Media Monitoring

Consumers are talking online everyday about brands and their products. Because of this, media monitoring has become integral to savvy brands’ marketing efforts. Let’s see how that looks! In this post, we’ll explore: What is media monitoring Why brands need media...

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