What Is Data Integration? Definition, Methods, and Examples
Many businesses have the tendency to keep their data dispersed in numerous locations after they have gathered it. Data integration changes this by combining an organization’s data to create a common customer and market view. We are going to show you why it is better...
A QuickStart Guide to Instagram Reels for Brands
With over two billion users, Instagram is a social force to be reckoned with. And now with Instagram Reels, brands have the fantastic opportunity to get in front of their audience in a creative and fun way. Interestingly, people have a love/hate with Reels, as they...
Automation: What Is It and How Is It Changing Market Research?
The limits of market research are ever expanding. Fortunately, as traditional methods begin to feel the strain of the modern fast-paced environment, new innovations come in and change the game. So, what’s next? Well, what’s next is already here – automation! And it...
What Is Data Quality? 5 Key Features and Best Practices
Although many are diving into emergent technologies with AI integrations and automations, modern businesses are still struggling to find quality data. Why––and where can they find it? We’ll explore that here! Data quality impacts critical aspects of the business,...
Market Research vs. Market Analysis: Understanding the Difference
It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. And to do this, both incorporate big data...
Conducting Market Research: Template and How-To Guide
Understanding a market means having specific insight around a customer base, trends, and competitors. And this is all essential intel to capture, as a strategy that’s not rooted in this knowledge is riddled with assumptions and destined to fail. Let’s see that you...
Create Advertising with Bite! How Brands Use Consumer Analytics
Standing out from competitors online isn’t easy in any industry, but it’s particularly challenging in some of the super popular markets, like pet care. In a saturated market, it’s easy for consumers to scroll by unless a brand can hook them with something both...
What Are Insights in Marketing and How Can You Use Them?
Being a successful brand means understanding your target audience better each day. And with the right data analysis, you’ll know what your audience wants right now and anticipate what they’ll want or need in the future. And it all starts with market insight. What are...
What Is Customer Insight?
Customer insight is a fancy way of saying a brand understands its customers. And it’s an understanding that is based on a variety of diverse data sources. In this post, we’ll explore what those data sources are, how customer insight capture looks in action, and why...
How to Utilize Secondary Market Research
In a previous post, we touched on secondary market research, but didn’t go into depth. This one will clarify what it is, why it’s valuable and what to do with it! Our other post focused on primary market research––including what it is, the methods used, and both the...
Customer Insights: What They Are and How to Use Them
When brands discuss ‘customer insights,’ it conjures visions of intel skillfully extracted from numerous aggregated data sources––or at least, it should bring that to mind! If it doesn’t, you may be using a less than stellar tool to support your most mission critical...
Primary Market Research: What Is It and How Does It Work?
Market research is an important part of business. Delaying it for more than a few months is ill advised, as so much can change during that time. Just think about how fickle customers are––or the emerging competitors invading your category each week. Let’s take a look...
How Leading HCPs Identify & Engage with Diverse Voices Online
Social media has given patients a powerful platform. Consumer research shows that 87% of social media users share their health information on one channel or another. And leading HCPs are using it to identify and engage with diverse voices online! It’s easy to see why...
Top Amazon Prime Day Products for 2022
Amazon Prime Days have become an online phenomenon, with brands, influencers, and consumers all eager to cash in on the enormous deals and traffic the multi-day event attracts. We have a roundup of top products this year, and an overview of previous years below!...
Accuracy, Data Quality, Time to Insight – All Expanded in NetBase Quid’s Summer Product Update!
As our customers know, ongoing, innovative product updates happen every three weeks here like clockwork. We practice what we preach and use our capabilities to listen to our audience to exceed expectations and predict what’s coming next. This quarter is no different,...
Brands Overwhelmed by Data are Fighting Back
As data sources multiply and the methods of obtaining that data become more advanced, the concern for many brands has moved away from collecting enough data to how to make use of the overwhelming amount of it. We have tips! Evidently, businesses have become very good...
How Consumer & Market Research Enhances Twitter Ad Strategy
How can you create high-performing ads on Twitter? With consumer and market intelligence that complements Twitter's internal analytics. Here are some tips to help companies improve their chances of designing engaging and successful advertising on Twitter. Did you know...
Metrics to Benchmark Brands’ Social Media Performance
How can brands benchmark their social media performance? This leads to a whole host of additional questions – which we’ll be examining in the post below! So, which social media metrics are important, and why do some industries perform better than others? And which...
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