Consumers & Brands Share Veganuary Love on Social Media
The sustainability movement has reached critical mass, and veganism has seen a nuclear-level explosion in popularity alongside it. And in case you haven’t heard, Veganuary is a month-long challenge to try on a vegan lifestyle at the beginning of every year that’s...
25 Gaming/eSports Influencers on YouTube
Gaming and eSports influencers on YouTube have grown in popularity over this past pandemic-driven year. Using social media analytics, let's explore 25 leading gamers and why brands love them! (Hint: it's because consumers do.) And if you’re not convinced of the power...
Social Analytics Insight Chat with Scoppechio
There’s no stopping Laura Arnold. Between running marathons, writing in her food blog, growing pineapples and training her husband to make the perfect tiki drink, she’s also a Senior Strategist at Scoppechio by day. We sat down with her to talk strategy, marketing...
The Social Sentiment Driving MLK Day of Service
Just ahead of the inauguration, the Biden/Harris administration are encouraging a day of service on Martin Luther King Jr. Day. And it's something everyone can agree is well timed and needed. Let's see how it's playing out across the United States and ways different...
Consumer & Market Intelligence Reveals CES Themes
What’s hot at the Consumer Electronics Show (CES) this year? Although the event was smaller, you wouldn’t know it from the high energy conversations found online. Let’s see what consumer and market intelligence reveals about CES themes and emerging trends. In this...
25 Gen Z Influencers on Instagram
Influencer marketing is growing, with an average return of $5.20 on every $1 spent. And it has become the top way to reach Gen Z, as 74% of this group spend five hours or more online per day. And with a combined total of $44 billion in buying power, brands need to be...
Agencies’ Campaign Strategy Secrets: StarKist Culturally Connecting with Consumers
Connecting culturally hinges on understanding important takeaways around “why”- through accurate, transparent next-generation AI-powered social listening. Here, we’ll delve into one of the sessions from our recent NetBase Quid LIVE 2020 event for insights into...
Social Analytics Reveals Healthcare Providers’ COVID Conversations
Healthcare workers have toiled ceaselessly this past year against COVID-19, with no end in sight. The magnitude of the uphill battle they’ve endured is almost unfathomable for outsiders to understand. Social media analytics cuts through the colossal quantity of...
25 Entertainment Key Opinion Leaders to Watch
Key opinion leaders are critical to identify when dissecting what consumers want in a given industry. These KOLs are experts in their profession, and they have consumers’ ears – and oftentimes their hearts too, which is why brands should be paying attention. Using...
Consumer Love Shifts from Experiences to eCommerce
As we kick off 2021, one consumer intelligence purchase pattern is clear: people who were spending money on 'experiences' instead of things have redirected those funds toward other pursuits. Some have used it for essentials, but many have directed it toward...
5 Branded Promotions on TikTok that Took Off
TikTok is the social network for brands to connect with Gen Z, Millennials and any segments seeking to decompress by watching videos (read: everyone). So, it shouldn't be surprising that many brands are experiencing viral success from it. But that success isn't a...
Predicting the Trends Everyone Will be Talking About at CES
The Consumer Electronics Show (CES) is next week and promises to feature a host of new tech innovations and emerging trends as always. CES has been a yearly staple for the tech industry since 1967 and isn’t going to let the pandemic slow it down. To be held January...
Competitive Intelligence Tips for DTC Brands to Master Digital Transformation
Many brands have felt the pressure to fast-forward their digital transformation this year. It’s a big undertaking for sure – and the quicker, the better. But that doesn’t mean cutting corners. Here we’ll look at a few competitive intelligence tips for...
Announcing Global Language Support in NetBase News!
NetBase Quid is excited to announce our significantly expanded global language support in NetBase News! We’re offering best-in-class capabilities for brands that want to track news and social in a single platform. The LexisNexis premium news feed is ready to integrate...
Estee Lauder Battles Maskne & Wins Consumer Love
The world is changing and 2020 has offered lots of opportunities for cosmetics brands to transform with it. And many are - making decisions informed by social media listening and consumer intelligence, often with practical purposes. For example, Estee Lauder and...
Restart Your Consumer Intelligence Clock in 2021
The coming of the new year brings with it a time for reflection and resolutions for the future. So, there’s no reason that brands shouldn’t take this opportunity to take another peek under the hood at their social media listening and give it a good tune-up. There’s...
Nostalgia Marketing Resonates with Consumers During Tough Times
It is well known that everyone enjoys reminiscing on happy memories. However, due to the pandemic and a tumultuous year overall, many people have been reminiscing about the past to escape the uncertain times of the present. This is exactly why many marketers are...
The TikTok Effect: Breathing Life into Music Industry & Brands
TikTok is changing the world, one music-powered trend at a time. And in the process, it's breathing new life into the music industry and offering a viral way for brands to reach consumers. Let's see how it looks and where your brand can benefit! And be sure to check...
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