Web

Analytics

Social Mood Can Make or Break Customer Care

Customer care is all about leveraging consumer interactions into emotional connections with your brand. And these relational ties are more important than ever – especially among the younger generations. The social mood can make or break customer care, so it’s...
Consumers & Brands Share Veganuary Love on Social Media

Consumers & Brands Share Veganuary Love on Social Media

The sustainability movement has reached critical mass, and veganism has seen a nuclear-level explosion in popularity alongside it. And in case you haven’t heard, Veganuary is a month-long challenge to try on a vegan lifestyle at the beginning of every year that’s...

25 Gaming/eSports Influencers on YouTube

25 Gaming/eSports Influencers on YouTube

Gaming and eSports influencers on YouTube have grown in popularity over this past pandemic-driven year. Using social media analytics, let's explore 25 leading gamers and why brands love them! (Hint: it's because consumers do.) And if you’re not convinced of the power...

Social Analytics Insight Chat with Scoppechio

Social Analytics Insight Chat with Scoppechio

There’s no stopping Laura Arnold. Between running marathons, writing in her food blog, growing pineapples and training her husband to make the perfect tiki drink, she’s also a Senior Strategist at Scoppechio by day. We sat down with her to talk strategy, marketing...

The Social Sentiment Driving MLK Day of Service

The Social Sentiment Driving MLK Day of Service

Just ahead of the inauguration, the Biden/Harris administration are encouraging a day of service on Martin Luther King Jr. Day. And it's something everyone can agree is well timed and needed. Let's see how it's playing out across the United States and ways different...

Consumer & Market Intelligence Reveals CES Themes

Consumer & Market Intelligence Reveals CES Themes

What’s hot at the Consumer Electronics Show (CES) this year? Although the event was smaller, you wouldn’t know it from the high energy conversations found online. Let’s see what consumer and market intelligence reveals about CES themes and emerging trends. In this...

25 Gen Z Influencers on Instagram

25 Gen Z Influencers on Instagram

Influencer marketing is growing, with an average return of $5.20 on every $1 spent. And it has become the top way to reach Gen Z, as 74% of this group spend five hours or more online per day. And with a combined total of $44 billion in buying power, brands need to be...

25 Entertainment Key Opinion Leaders to Watch

25 Entertainment Key Opinion Leaders to Watch

Key opinion leaders are critical to identify when dissecting what consumers want in a given industry. These KOLs are experts in their profession, and they have consumers’ ears – and oftentimes their hearts too, which is why brands should be paying attention. Using...

Consumer Love Shifts from Experiences to eCommerce

Consumer Love Shifts from Experiences to eCommerce

  As we kick off 2021, one consumer intelligence purchase pattern is clear: people who were spending money on 'experiences' instead of things have redirected those funds toward other pursuits. Some have used it for essentials, but many have directed it toward...

5 Branded Promotions on TikTok that Took Off 

5 Branded Promotions on TikTok that Took Off 

TikTok is the social network for brands to connect with Gen Z, Millennials and any segments seeking to decompress by watching videos (read: everyone). So, it shouldn't be surprising that many brands are experiencing viral success from it. But that success isn't a...

Predicting the Trends Everyone Will be Talking About at CES

Predicting the Trends Everyone Will be Talking About at CES

The Consumer Electronics Show (CES) is next week and promises to feature a host of new tech innovations and emerging trends as always. CES has been a yearly staple for the tech industry since 1967 and isn’t going to let the pandemic slow it down. To be held January...

Announcing Global Language Support in NetBase News!

Announcing Global Language Support in NetBase News!

NetBase Quid is excited to announce our significantly expanded global language support in NetBase News! We’re offering best-in-class capabilities for brands that want to track news and social in a single platform. The LexisNexis premium news feed is ready to integrate...

Estee Lauder Battles Maskne & Wins Consumer Love

Estee Lauder Battles Maskne & Wins Consumer Love

The world is changing and 2020 has offered lots of opportunities for cosmetics brands to transform with it. And many are - making decisions informed by social media listening and consumer intelligence, often with practical purposes. For example, Estee Lauder and...

Restart Your Consumer Intelligence Clock in 2021

Restart Your Consumer Intelligence Clock in 2021

  The coming of the new year brings with it a time for reflection and resolutions for the future. So, there’s no reason that brands shouldn’t take this opportunity to take another peek under the hood at their social media listening and give it a good tune-up. There’s...

NetBase Product Line

Premier social media analytics platform

Tailored platform for growing businesses

Expand your social platform with LexisNexis news media

Power of social analytics for your entire team

Customer experience analytics platform

AI, Image Analytics, Reporting Tools, APIs & more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions