Mom’s Spaghetti Shows Consumer Understanding in Action

Navigating trends and consumer behavior can often feel like running an obstacle course. However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September. From a...
Top 15 Consumer Trends in 2021 and Beyond

Top 15 Consumer Trends in 2021 and Beyond

There are many new consumer trends taking shape over the past 18 months - some were inevitable, and others were accelerated by COVID. But which consumer trends are the most crucial to monitor as you map out marketing campaigns to round out 2021 and beyond? We have 15...

Why Digital Consumer Intelligence Matters

Why Digital Consumer Intelligence Matters

Consumer and marketing research is an essential part of any company’s business strategy today. Understanding your company’s position in your industry and how your products or services meet consumer expectations is a must. And it requires audience analysis to do so...

Introducing the NetBase Quid BI Connector!

Introducing the NetBase Quid BI Connector!

If you’re running a business today you’re most likely short on time. Increasing global competition coupled with ever-shifting consumer demands requires keeping a constant finger on the pulse of the market. Adding to that, consumer and marketing research is time...

Top Ten Social Media Monitoring Tools

Top Ten Social Media Monitoring Tools

Social media monitoring tools play a crucial role for brands across a variety of verticals. They inform what makes consumers tick, what they love and hate, pain points, and where they’re looking for advice. There are many social media monitoring options out there that...

10 TikTok Trends Marketers Should be Following

10 TikTok Trends Marketers Should be Following

TikTok went from the threat of being banned in 2020 to the rising star of social media in 2021. And now brands everywhere are taking advantage of the opportunity to shine and capture the attention of TikTok users around the globe. There are so many TikTok trends that...

How to Build Better Market Understanding

How to Build Better Market Understanding

Our global marketplace undulates under a vast array of influences. It’s not enough to produce a killer product, and hope sales pour in. An accurate market understanding is necessary to inform every aspect of your brand, from innovation to marketing. To get the most...

20 Top Social Media Measurement Tools for 2021

20 Top Social Media Measurement Tools for 2021

Social media continues to permeate every aspect of this life it seems, and this includes business. Your brand is being talked about online via Facebook, Instagram, TikTok and anywhere else consumers are interacting – and you need to know what consumers are saying and...

8 Ways to Get More Useful Marketing Data

8 Ways to Get More Useful Marketing Data

The internet has made business more fruitful in many ways, but it’s also exposed it to a minefield. There is so much data floating around, that it can be difficult to sift and sort it all. And data is only effective if it’s relevant and can be analyzed for trends and...

What a Social Media Intelligence Platform Does

What a Social Media Intelligence Platform Does

If you own a business you must have encountered the term “media intelligence platform.” You might have also heard that you need one in order to succeed. But what is a media intelligence platform exactly? Let’s find out. First, some stats: 32% of consumers report that...

What is Product Intelligence and How Does It Work?

What is Product Intelligence and How Does It Work?

In our increasingly competitive world, tailoring your products, marketing, and innovation to shifting consumer behaviors is critical to keep your customers coming back. As such, social listening is one of the most powerful tools your brand can use to tweak your...

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