We’re excited to introduce the latest addition in the LIVE Pulse suite — NetBase LIVE Pulse Mashup. Previously, NetBase customers already had access to LIVE Pulses with real-time accurate social information for Brand (brand health), Leader Board (most engaging content) and Image (most shared images). The new LIVE Pulse Mashup brings together social data with business KPIs into real-time dashboards to help companies make accurate, instant decisions.
The LIVE Pulse Difference
Now, instead of waiting for print reports to reach your desk, these real-time dashboards can inform you and your team in real-time in your command center, boardroom, on a laptop, or tablet. While only recently released, we’ve already seen strong demand for the dashboards and have implemented Mashup Pulse for clients in Media and Entertainment, Retail, CPG and Restaurant industries. The feedback we received from clients was that by going beyond social metrics these real-time dashboards help:
- Executives to hear customer voice in real-time and understand it’s effect on business metrics
- Teams work more effectively on campaigns with all the metrics they need in one place to make faster decisions
- Social media teams show to executives the value of their work and its effect on business
NetBase gives you the flexibility to mashup social data with over 60 different business KPI tracking tools that your company already uses. These include Finance and News, Sales and Customer Care, Email Marketing, Web Analytics, Advertisement, and more. Here are the four most popular Mashup configurations.
#1. Brand Health Dashboards
Brand Health dashboards are a favorite with C-Suite executives and teams looking to understand consumer response and the effect on business KPIs. On their dashboards clients usually choose to display real-time metrics for Brand Mentions, Net Sentiment, Emerging Topics , Most Recent Posts, Financial Performance information, trending news, and performance of key owned channels such as the website or the YouTube channel. Is negative customer sentiment directly affecting stock price? Are positive news about a new product helping drive up consumer conversations? With NetBase LIVE Pulse Mashup, you can answer these important questions in a single glance.
#2. Competitive Dashboards
For companies looking to see their performance against competition in real-time, NetBase LIVE Pulse Mashup showing a competitive dashboard is the answer. Understand what is driving share of voice and what consumers think of you vs. competitors right now. You can view up to 7 competitors on 1 screen including social metrics, sentiment score, and geo hotspots so you can always stay ahead of the competition. .
#3. Campaign Management Dashboards
NetBase LIVE Pulse Campaign Management dashboards are a fantastic tool for high-performing marketing teams looking to understand campaign effectiveness and shape its direction in real-time. You gain complete access to social media campaign metrics along with key channels performance, so you can understand what’s working and where attention is needed. Social metrics give a clear view of consumer voice and information about which elements of the campaign are successful. When coupled with web performance metrics, such as Google Analytics, email campaign performance, such as Marketo or HubSpot,, or channel performance such as YouTube, the dashboards tell a powerful visual story about what elements of the campaign are working and what needs attention.
#4. Operational Dashboards
NetBase LIVE Pulse Mashups for operational use cases help teams see how their products are performing right now and if there are product or service issues that need to be addressed immediately. For example, one of our clients has implemented a Mashup Pulse with different meal times as themes showing where in the US conversations are happening, what are the key topics discussed, and what is the sentiment. The goal is not only to understand which meals are talked about most and where, but to also monitor if there are emerging issues with cleanliness, product availability, or service complaints across the US and when are they most prevalent. If the team notices negative customer feedback on the dashboard and a corresponding dip in sentiment, then it engages with the customers affected and shares information for follow-up with the right teams inside the company. These operational dashboards provide invaluable and actionable information to improve company performance and reputation.
Setting You Up for Success
NetBase LIVE Pulse Mashup sets up you and your team for fast and accurate decision-making with a single dashboard showing real-time data for social media metrics and business KPIs. You are in the driver’s seat to choose KPIs that drive your business objectives such as Sales, Marketing, Finance, Operations, Support, Social and much more. Simply tell us which data sources you’d like to include and we’ll implement the dashboards for you. That’s all you need to set up for success.
Learn more about NetBase LIVE Pulse Mashups
Would you like to learn more about other NetBase LIVE Pulse Mashup use cases? Please let us know which in the Comment section below.