NetBase LIVE – our 3-day social media conference – is just a few weeks away. Whether you’ve got your tickets and are looking forward to the event, or are debating whether you should join us (you should!), here are 4 reasons to get excited:
1. Can’t-Miss Sessions
NetBase All-Star Academy – The event kicks off on Tuesday, October 25, 2016 with an all-day, hands-on training of our industry-recognized platform. We’re always updating our products to suit the changing needs of our customers and the social landscape – so even if you know NetBase well, there’s always more to learn! Join us to increase your knowledge and learn how to apply our latest solutions for maximum results.
How to Make Social Analytics Work for Your Company (Tues. 9-10AM) – Social analytics is no longer the exclusive domain of data analysts, or strictly a marketing endeavor. Reap greater dividends by getting the entire enterprise involved in leveraging social media intelligence. We’ll tell you how to get C-suite buy-in, establish governance, and avoid common pitfalls.
Know Your Competitive Advantage and Be a Step Ahead of the Competition (Tues. 1-2PM)- It’s impossible to know how your brand is doing unless you have something to benchmark against – and your competitors should always be part of that equation. Tracking competitors lets you identify your distinctive strengths and weaknesses, as well as recognize opportunities to meet consumer desires and get out in front in your industry. We’ll show you how to set up competitor tracking, and create reports to provide real-time insights across the enterprise.
Drive More Effective Acquisition and Retention Strategies by Knowing your Audience (Tues. 2-3PM) – Demographics no longer rule the roost as the sole determining factor of who cares about your brand or products. Social listening tools offer deeper insights into what makes consumers tick, allowing you to create unique segments based on psychographic information – i.e., behaviors, attitudes, and interests. We’ll break down how to identify critical audience segments and use psychographic insights to power brand strategy.
Launch the Best Campaign Ever by Leveraging Social to Drive Success (Tues. 3:30-4:30PM) – No longer do campaigns need to be over before you can understand their effectiveness and impact on your business. In fact, with real-time social data, you can course correct and salvage a campaign in trouble – live. We’ll also share how to measure campaign impact across owned, earned and partnered channels, and how to set up a campaign dashboard so your entire organization can follow along.
2. Real Stories from Real Brands & Agencies
Notes From The Social Media Front: What Coca-Cola Has Learned About Building Brands on Social Media Channels (Wed. 10:15-11AM) – Global Director of Social Media Marketing for Coca-Cola, Miguel Moreno, will share how strategic use of social media listening tools has changed marketing and communication strategy for the soft drink giant over the past four years, and what the future looks like at Coca-Cola.
How VISA Builds & Implements A Global Social Listening Program For Rio 2016 (Wed. 1-1:30PM) – Visa has used NetBase for a while now to get in touch with consumer sentiment and build their brand. Hear from Natalie Evans, Visa’s Marketing Manager, Social Listening, to learn how Visa used social listening to benefit from the limited window of the Rio 2016 Olympics – and how you can build a successful social analytics program, and capitalize on trends in the same way.
Customer Insights That Matter in Driving The Best Marketing Strategies (Wed. 1:40-2:10PM) – Are all social insights equal? Absolutely not! Mentions and impressions are nice, but crafting impactful marketing strategies requires more robust – and personal – information. Joseph Pilla, VP Social Insights, Zenith; Natalie Olsen, Insights and Digital Analyst, Padilla CRT; Justin Gabbert, Manager, Digital Analytics & Optimization, Red Door Interactive; and Mike Hollywood, Director of Social Media, MMB tell you where to focus your energy when surfacing for consumer insights.
How Social Fits Within the Organization & Informs Strategic Business Decisions (Wed. 2:30-3PM) – Social has more to offer than simply whether consumers like you or not. Heather Carlock, Manager of Marketing Intelligence and Business Strategy at NRG, will share how the Fortune 200 power company integrates social across the company, and how NRG uses social insights to drive business strategy.
Build the Content They Love – Best Practices in Driving the Creative Process (Wed. 4-4:30PM) – Social insights are nothing if they don’t guide the content you share with your audience. Kristin Johansen, Social Media Manager at Camp+King; Ted Tagalakis, Director of Marketing Science and Digital/Social Media Strategy at Ames Scullin O’Haire; Terence Chappell, Social Media Content Manage at Burrell; and Hallie Wright, Content Strategist at Santy join forces to fill you in on how to build engaging content to keep your audience loving you.
How Yum! Brands Uses Social Intelligence to Manage Global Risk & Build Brand Reputations (Thurs. 11:10-11:55AM) – Social media intelligence really proves its worth when alerting and protecting your brand from reputational threats, which can so easily go viral online. Yum! Brands’ Vice President of Global PR, CSR and Social Listening, Laurie Schalow, and Social Media Analyst, Jessica Hines, share how Yum! Brands uses social listening to avoid crises.
3. Inspiring Keynote Speakers
The Future of NetBase and Social Analytics (Wed. 9:20-10:05AM) – When you consider how far social media listening has come in a few short years, it’s awe-inspiring to think of where it could yet go as technology advances further. NetBase Head of Product Bob Ciccone will talk about the continuing evolution of social monitoring –what’s new, what’s coming, and how NetBase is keeping pace to deliver cutting-edge insights to brands and marketers.
Ayesha’s Homemade: Using Social to Build a Personal & Culinary Empire (Wed. 11:10AM-12PM) – Celebrity Chef, Author & TV Personality Ayesha Curry has built a thriving culinary brand making smart use of social media, like her hit YouTube channel Little Lights of Mine. Join her for a fireside chat and learn how social marketing has impacted her personal and professional career, resulting in the launch of her new book The Seasoned Life and her new TV show on the Food Network, Ayesha’s Homemade.
The Relevance Revolution – Using Social Insights to Compete for Customer Relevance (4:40-5:30PM) – What is customer experience? If we define it as “the sum of all engagements a customer has with your business throughout their lifecycle,” you definitely need a comprehensive understanding of each customer to engage across all channels effectively and authentically. Brian Solis, Analyst at Altimeter Group, will share what it means to listen to customers “in the wild” and how doing so will carry brands into the future as social insights take on a larger role in business strategy.
Rules of the Road (Thurs. 9:00-10:00AM) – Social media has the power to unite and empower audiences – but a trend in seriously bad user behavior is keeping it from reaching its full potential. Robert Tercek, TED Talk Speaker, Innovation Expert and Creative Strategist, illustrates the crisis in social media by looking back at the evolution of other media, and offering solutions for a better social media future.
Social On The Rise: How It Changed My Life & Business Forever (Thurs.10:00-11:00AM) – Jeannie Mai, Style Expert and Co-host of FOX’s The Real, shares how leveraging social media catapulted her from a career behind the cameras as a celebrity makeup artist, to TV stardom, and a thriving fashion brand.
4. The Beautiful San Francisco Bay Area
Though our days will be info-packed, there’s still plenty of time to enjoy all San Francisco has to offer while you’re in town. Here are some suggestions for making the most of your stay:
For nature lovers:
Golden Gate Park has beautiful trails and lakes for walking, but there are several other gems to make a point of seeing if you can:
- The Japanese Tea Garden, created in 1894, is the oldest in the US
- Stroll through 55 acres of landscaped gardens and open spaces at the San Francisco Botanical Garden
- Remember the Wild West with a visit to the Buffalo Paddock to view a gang of these magnificent creatures
- Walk the Golden Gate Bridge itself for some fresh sea air and a spectacular view of the San Francisco skyline, the Golden Gate Bridge, and the surrounding Bay area
For some art – and a dash of science:
- The San Francisco Museum of Modern Art is a modern art museum located in the heart of the city
- The Exploratorium is a hands-on museum of science, art, and human perception
- At the de Young Museum, “travel the world” by viewing thousands of artifacts and international talent
- The California Academy of Sciences delivers the wonders of land, space, and water in an exquisitely wrapped package
Classic tourist spots to check off your bucket list:
Cable Cars – An historic symbol recognized around the globe, offering a thrilling way to move along the steep hills of San Francisco. From Union Square to the crest of Nob Hill, a ride on San Francisco’s cable cars may be the most iconic and memorable moment of your entire trip.
Chinatown – The second-largest Asian community in North America is a great dining destination and a wonderland of interesting sights. Enjoy the Dragon’s Gate – the Chinese-style stone structure at the neighborhood’s southern entrance – and the golden dragon streetlights as you visit the shops and restaurants. Located just a few blocks from the Grand Hyatt near Union Square.
Fisherman’s Wharf – Fishing boats, sea lions basking in the sun, seafood stalls, steaming crab cauldrons, seafood restaurants, and sourdough French bread bakeries offer a feast for the senses. Waterfront marketplaces, the Wharf’s famous fishing fleet, souvenir shops, and historic ships add to the atmosphere.
Baker Beach – Stretching a mile below the rugged cliffs on the Presidio’s western shoreline, Baker Beach’s spectacular outside-the-Gate views of the Golden Gate Bridge and the Marin Headlands are unsurpassed. Hikers can pick up the Coastal Trail on the cliff side.
Alcatraz Island – From 1934 until 1963, Alcatraz was America’s premier maximum-security prison. Book a tour and visit “the Rock.”
Cool bars and restaurants for post-conference mingling:
Local Edition Bar – An extensive cocktail menu is offered at this underground lounge with a vintage newspaper theme.
691 Market St, San Francisco, CA 94105
Rickhouse Bar – An after-work crowd packs this hip space, which boasts a huge menu of whiskeys and inventive drinks.
246 Kearny St, San Francisco, CA 94108
Dirty Habit – Restaurant and lounge serving New American cuisine and creative cocktails in a luxe, high-design space.
Located in Hotel Zelos San Francisco
12 4th St. San Francisco, CA 94103
Palm House – Vibrantly hued spot with a tropical theme and a Caribbean menu that serves bites, beer, and giant punch bowls.
2032 Union St, San Francisco, CA 94123
For those making a weekend of it:
Off the Grid – Food Trucks at Fort Mason – It’s a San Francisco tradition.
Landmark Building C, 2 Marina Blvd, San Francisco, CA 94123
198 Guerrero St. San Francisco, CA 94103
Buttermilk Southern Kitchen – Casual, wood-decked bistro for Southern eats, from shrimp ‘n’ grits to fried chicken and pickled fare.
2848 23rd St. San Francisco, CA 94110
As you can see, there’s a lot to experience at NetBase LIVE – and this list only covers some of it! From networking with the smartest minds in social intelligence and beyond, to learning best practices first-hand by big-name brands and agencies, and enjoying a mini-vacation in one of the most beautiful cities on the West Coast – it’s a win, win, win.
We can’t wait to see you at the Grant Hyatt on October 25-27, 2016. If you haven’t already, register now so you don’t miss out!